“Life is like a box of chocolates. You never know what you’re gonna get.”
Luckily we don’t go by what Forrest Gump’s mama said. But you would be surprised how many dental marketing companies actually follow this philosophy. Most advertising partners offer clients a generic postcard design and incorporate a few pieces of information about their dental practice. After printing these mailers, they leave the rest to the U.S. Postal Service. They have no way of knowing whether the postcards will actually make it to potential patients’ mailboxes. There is also no method to determine whether or not those mailers were effective. Truth be known, many dental marketing companies’ methods are a gamble and you can’t be sure if you’ll win or lose.
Here’s our cue to tell you that we trump all other dental marketing companies. We aren’t the betting type and we don’t believe your success should be based on good luck alone. Here are just a few ways we remove the guesswork:
- Monday Delivery – We deliver your postcards directly to the local post office so that they can be delivered to future clients on a predetermined date, as close to Monday as possible. This greatly increases the number of responses you will get.
- Tracking – We track each postcard from the time it is certified and delivered to your local post office until the moment it is placed in the hands of the courier who will deliver it to your home.
- Call Scoring – On every batch of postcards is a unique, local phone number that is linked directly to your office phones. Calls made on this number are recorded. Our team analyzes these recordings to discover how many of these callers actually make an appointment.
As a dental marketing company, we don’t leave our clients just hanging and hoping. We’re on the job every step of the way from the time we design your postcard to the moment your new clients are in the dentist’s chair. With us, you always know what you’re gonna get.