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DentalMarketing.net Blog

Dental marketing postcards: deliver to your audience

Most people know that when it comes to marketing, audience is key. Cap’n Crunch probably doesn’t appeal to a 75 year-old as much as it does to a 7 year-old. Therefore, advertisements for this cereal are probably going to appeal to children rather than elderly people. Many direct mail marketing companies don’t utilize this valuable […]

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Why did the chicken cross the road?

“To get to the other side.” This is arguably one of the most famous jokes in our language. The unexpectedly straightforward answer is what makes the joke funny. You are caught off guard because you don’t believe the answer is going to be so simple. That’s exactly how it is with marketing your dental practice […]

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The Sherlock Holmes of Dental Marketing Firms

It may strike you as strange that we would compare ourselves to the world’s most famous fictional detective. What does direct mail have to do with mystery anyway? Sadly, a lot more than you would probably be comfortable with. Most dental marketing firms have no evidence for what actually happens after they take their clients’ […]

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A Better Dental Marketing Company?

“Life is like a box of chocolates. You never know what you’re gonna get.” Luckily we don’t go by what Forrest Gump’s mama said. But you would be surprised how many dental marketing companies actually follow this philosophy. Most advertising partners offer clients a generic postcard design and incorporate a few pieces of information about […]

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Natural Remedies: Swish it Out

Peppermint tea has a nice flavor and some numbing power. Put 1 teaspoon dried peppermint leaves in 1 cup boiling water and steep for 20 minutes After the tea cools, swish it around in your mouth, then spit it out or swallow. Repeat as often as needed Rinse your mouth with a tincture of myrrh. […]

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Testimonial Feature

“I have been using 123postcards for my direct mail marketing campaign since Oct. 2010.  They are, by far, the best deal out there for direct mail.  They offer more services and lower fees than any other company I came across.  The call tracking has been very helpful to see if the mailers are effective.  Everyone […]

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Natural Remedies: Clove

Clove Oil Dab some clove oil directly on your bad tooth. Clove oil has remarkable bacteria-slaying properties — and it also has a numbing effect, which is why it’s a longtime folk remedy for toothache. In the 1800s, when toothpaste was scant and dentists employed tools of torture, every doctor carried a good supply of […]

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Reader’s Digest Dentist Tips

A lot of patients are worried that dental X-rays can cause cancer, but if you’re outside for an hour, you’re exposed to more radiation than you’d get from a full set of dental X-rays. What I worry about is that if I don’t take an X-ray, I might miss something serious. – Bryan Tervo, DDS When […]

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Tips For Handling Negative Feedback

Knowing how to correctly handle negative customer feedback can be difficult at times.  Rachel Strella, in her article through ‘Social Media Today‘ discusses this issue, and gives helpful suggestions for addressing these occurrences. “When done correctly, acknowledging negative feedback and responding appropriately is an opportunity to demonstrate excellent customer service. How a business handles negative […]

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How to Make Your Practice More Female Friendly

Marketing and promoting your dental office toward women is effective when certain practices and methods are used.  The following three methods are key when marketing toward women: Make Emotional Connections Be Consistent Understand Women Making Emotional Connections Creates Company-Client Bonds Women respond to advertising when they feel there is an emotional benefit between themselves and […]

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