DentalMarketing.net Blog

How to Avoid the Top Marketing Mistakes

Steve McKee, from ‘Bloomberg Businessweek‘ addresses commonly made marketing mistakes and how to avoid them.  This article is useful, especially for small businesses. “I can’t tell you how many times I’ve heard this refrain, or a variation of it: “We tried _____ marketing tactic. It doesn’t work.” While it may be true that a given […]

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Testimonial Feature

Fact of the matter is, our clients love the service we provide at 123 Postcards. “Using 123Postcards for your direct mail campaign is a real no-brainer. You get the entire package of design, mailing list, and post card delivery for far less than what the other guys are charging. Plus, they’re great to deal with and […]

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Facebook Marketing: Use it or Lose it

Facebook is more than just a place to connect with old friends and “like” celebrity pages.  Facebook has become a place for businesses to market to a broader audience with multiple ads.  Below are three tips to help you make the most of your Facebook marketing campaign. Specifically target your ads Focus on your unique […]

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8 Facts You Need to Know

The commonly used practice of putting a cap on toothbrush is actually more detrimental. The moisture entrapped in the cap favors bacterial growth. You are not supposed to brush within 6 feet of a toilet. The airborne particles from the flush can travel up to a distance of 6 feet. 75% of the United States […]

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Go Bananas with Guerrilla Marketing

Guerrilla marketing is a cheap and risky advertising strategy but if the ideas are clever enough, the risks will be well worth it. Below are a few guerrilla marketing tactics that can give your practice a creative edge against your competitors. Stage a fake publicity stunt Whether they’re tied to a tree, picketing in front of […]

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Fine-tuning your direct marketing approach

Deliver Magazine recently published an article on testing the success of direct mailing methods.  Sharon M. Goldman evaluates changes made to the test, mistakes to avoid in your method and strategy to make your campaign a success. “When marketers discuss how direct mail fits into their overall campaign efforts, it is often described as the […]

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Twitter is For Twits

So we’ve all heard that Twitter is the new “hot” thing, but is it really?  While Twitter may be hip and cool personal use, there proves to be many disadvantages to utilizing it for your business, especially when it comes to the dental field.  There are three major issues that stand as a barrier when […]

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Twittermania—Catch the Fever!

So you’ve heard it all before—social media is the new age!  But how do you get your dental office up to speed with the times?  Twitter could be one of the answers for you!  Twitter has many advantages to offer businesses seeking online presence including: Social connection Increased brand awareness Cost efficiency Creating Client Relationships […]

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Non-Traditional Advertising On the Rise

Bradley Johnson recently wrote an article in ‘Ad Age‘ about non-traditional advertising becoming more prevalent and effective in all areas of marketing. “The nation’s 100 biggest advertisers boosted 2011 total U.S. ad spending by 4.8%. But you wouldn’t know spending was on the rise if you looked only at last year’s measured media. Measured spending […]

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Taste Buds

  1.  On average, an adult has  9,000 taste buds (a child even 10,000) and this affects the way the individual perceives the tastes. Some persons have maximum 500 buds. More buds means the individual perceives more types of taste. Taste becomes ‘weaker’ with the age. 2.  Taste is a chemical sense, like smelling. There […]

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