Twitter is For Twits

So we’ve all heard that Twitter is the new “hot” thing, but is it really?  While Twitter may be hip and cool personal use, there proves to be many disadvantages to utilizing it for your business, especially when it comes to the dental field.  There are three major issues that stand as a barrier when […]

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Twittermania—Catch the Fever!

So you’ve heard it all before—social media is the new age!  But how do you get your dental office up to speed with the times?  Twitter could be one of the answers for you!  Twitter has many advantages to offer businesses seeking online presence including: Social connection Increased brand awareness Cost efficiency Creating Client Relationships […]

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Non-Traditional Advertising On the Rise

Bradley Johnson recently wrote an article in ‘Ad Age‘ about non-traditional advertising becoming more prevalent and effective in all areas of marketing. “The nation’s 100 biggest advertisers boosted 2011 total U.S. ad spending by 4.8%. But you wouldn’t know spending was on the rise if you looked only at last year’s measured media. Measured spending […]

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Taste Buds

  1.  On average, an adult has  9,000 taste buds (a child even 10,000) and this affects the way the individual perceives the tastes. Some persons have maximum 500 buds. More buds means the individual perceives more types of taste. Taste becomes ‘weaker’ with the age. 2.  Taste is a chemical sense, like smelling. There […]

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Cheapening the Profession, One Groupon at a Time

Attracting new patients with an online deal sounds simple enough, but dentists don’t take the time to consider the consequences of offering daily deals like Groupon or Living Social. Here are three of the biggest reasons not to Groupon: Patients are only motivated by low price It’s a race to the bottom Daily deals could […]

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Groupon your way to new patients

  Dentist offices around the country are increasing their number of new patients by offering deals through sites like Groupon and Living Social. There are three key steps to remember when offering a Groupon: Keep deals basic Customer service is key Decide how you want to brand your practice Keep deals basic and limited to […]

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