Headlines & Callouts for Spring

  One of the most important aspects of any type of marketing is timing. Understanding the importance of timing helps keep your messaging dynamic and relevant. With spring starting next week now is the time to start considering ways you can gear your marketing for the season. Below we’ve compiled some examples of headlines and […]

Read More »

The 6 Absolute Must Do’s Before Doing Any Marketing: Design Edition

Grovewood dental postcard example

  When sending out direct mail marketing, professional-looking design can set you apart from your competitors. We’ve compiled the most crucial aspects for creating the best marketing pieces to attract prospective patients.   Obtain a hi-res logo and any awards or recognition you or your office may have earned. Show off who you are and […]

Read More »

Elements to Strengthen an Offer

Including an offer on your postcard accounts for as much as 20% of the postcard’s success. This being the case, the content to be added to the offer must be considered carefully. We’ve observed that a high percentage of slow-start mailings where the phone calls aren’t coming in as soon as expected include one of […]

Read More »

The Real Cost of a Missed Call

Did you realize that each time your staff doesn’t answer and return a missed call, it costs you $200?   By and large, you may miss around 35% of the calls that your postcard marketing efforts may produce. These missed calls from patients, return or potential, are because of a couple of controllable variables: they […]

Read More »

Facebook Ads to reach your target audience

The first step to any successful marketing campaign is identifying who it is that you want to target. Now more than ever, Facebook is capable of helping you reach them quickly and effectively. Whether your campaign is focusing on brand awareness, capturing leads, promoting an event or boosting a regular post, Facebook gives you the […]

Read More »

Make your website work for you

It’s common knowledge that your online presence, whether that be social media, online reviews or website, are more than likely the first chance you’ll get to make an impression on your potential patients. People searching for a dentist in your area will likely browse these various locations to see who you are and what you […]

Read More »

Instagram for Dental Practices

Instagram is unlike any other social media platform because it focuses almost entirely on visual content. With options for photos, videos and even stories now, it’s no wonder it’s become the second most popular social media platform. This increase in popularity has made Instagram an important tool for social media marketing. Your marketing strategy should […]

Read More »

How online reviews impact your dental practice

For decades dental practices have relied on word of mouth as their greatest referral source. Over the past few years a sharp change has occurred with the advent of social media and online review platforms (e.g. Google, Yelp, Healthgrades) If your dental practice is passive when it comes to online reviews you’re not only limiting […]

Read More »

Facebook: The Do’s and Don’ts for Dental Practices

With more than a billion users spanning all age groups and walks of life, Facebook has become deeply ingrained in our culture. This powerful and inexpensive tool can help grow your practice, but it’s essential to use it wisely for great results and to avoid drawing negative attention. Stick with these do’s and don’ts when […]

Read More »

The Origin and Evolution of Dental Marketing

Take a quick trip through history with this fascinating overview of how dental marketing originated and its drastic evolution over the past century. Ancient Writings About Dentistry The first known text mentioning dentistry was written in 5000 BC by the Sumerians of Babylonia and simply states “tooth worms” as a cause of dental decay. The […]

Read More »

Get started! 877-319-7772

Request a Free Consultation