DentalMarketing.net Blog

The Real Cost of a Missed Call

Did you realize that each time your staff doesn’t answer and return a missed call, it costs you $200?   By and large, you may miss around 35% of the calls that your postcard marketing efforts may produce. These missed calls from patients, return or potential, are because of a couple of controllable variables: they […]

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Facebook Ads to reach your target audience

The first step to any successful marketing campaign is identifying who it is that you want to target. Now more than ever, Facebook is capable of helping you reach them quickly and effectively. Whether your campaign is focusing on brand awareness, capturing leads, promoting an event or boosting a regular post, Facebook gives you the […]

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Make your website work for you

It’s common knowledge that your online presence, whether that be social media, online reviews or website, are more than likely the first chance you’ll get to make an impression on your potential patients. People searching for a dentist in your area will likely browse these various locations to see who you are and what you […]

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Instagram for Dental Practices

Instagram is unlike any other social media platform because it focuses almost entirely on visual content. With options for photos, videos and even stories now, it’s no wonder it’s become the second most popular social media platform. This increase in popularity has made Instagram an important tool for social media marketing. Your marketing strategy should […]

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How online reviews impact your dental practice

For decades dental practices have relied on word of mouth as their greatest referral source. Over the past few years a sharp change has occurred with the advent of social media and online review platforms (e.g. Google, Yelp, Healthgrades) If your dental practice is passive when it comes to online reviews you’re not only limiting […]

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Facebook: The Do’s and Don’ts for Dental Practices

With more than a billion users spanning all age groups and walks of life, Facebook has become deeply ingrained in our culture. This powerful and inexpensive tool can help grow your practice, but it’s essential to use it wisely for great results and to avoid drawing negative attention. Stick with these do’s and don’ts when […]

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The Origin and Evolution of Dental Marketing

Take a quick trip through history with this fascinating overview of how dental marketing originated and its drastic evolution over the past century. Ancient Writings About Dentistry The first known text mentioning dentistry was written in 5000 BC by the Sumerians of Babylonia and simply states “tooth worms” as a cause of dental decay. The […]

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Snapchat: The Do’s and Don’ts for Dental Practices

When used properly, Snapchat can be an effective social media marketing tool. These Snapchats do’s and don’ts will help your dental practice find success.             Each day, over 100 million people are active on Snapchat. And with over 10 billion Snapchat video views being shared every day, Snapchat has the […]

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The Top Dental Blogs and What You Can Learn from Them

By following these top blogs, you’ll stay up-to-speed on industry happenings and learn current, valuable information from the brightest minds in the field. The dentistry industry is booming. With The U.S. New and World Report listing Orthodontist and Dentist as the #1 and #2 professions in 2016 and the U.S. Bureau of Labor Statistics expecting more […]

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5 Social Media Tools You Haven’t Considered Using for Your Dental Practice, Until Now

When it comes to marketing for your dental practice, if you’re not utilizing social media, you’re missing out on a huge amount of recognition from potential clients. It can difficult to know which social media sites to utilize, though. While everyone has their own preferences and style, there are some social media tools that can […]

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