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DentalMarketing.net Blog

Engaging Community Influencers to Promote Your Practice

Every community has influential members who boast a large social footprint. Many dental practices find it helpful to engage with these influencers, network together with them in a mutually beneficial way, and encourage them to help in promoting the practice. While dentists oftentimes overlook this indirect marketing method, it is wildly effective and beneficial. If […]

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How to Have The “Personal Touch” With Your Patients

Your patients are the lifeline of your practice – without them, you won’t succeed. Therefore, their happiness and satisfaction should be your highest goal. After all, when a patient is satisfied with the services they’ve received, they’ll tell their family and friends who, in turn, will want to know more about what you have to […]

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How to Use Business Citations to Build Your Practice’s Local Search Presence

Over 80% of consumers head to an internet search when they look for a service nearby. Will the potential patients in your neighborhood find your dental practice if they head online, or will they head to your competitor’s practice? Citations can substantially boost your search engine rankings, making you more likely to appear near the […]

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Advanced Tips to Advertising Your Dental Practice on Facebook

Are you successfully reaching your dental practice audience through Facebook? Chances are, your posts aren’t reaching as many people as they used to. Many business owners are scratching their heads about how to retrieve the reach they once had. Because of recent updates to Facebook, the usual posts on your page will only reach an […]

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Basic SEO Tips to Optimize Your Dental Practice Website

Even though SEO is only three letters, many business owners consider it to be a 4-letter word. And it’s no wonder! SEO can be uber complicated but is completely necessary to your practice’s success. If you want to bring in traffic to your website, you have to make your site easier to find in search […]

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Selling the Value of Dentistry

It’s one of the longest standing debates in the dental industry:  is it unprofessional to sell dentistry? Traditional schools of thought in the industry tend to cast a negative light on selling dental services, similar to the reputation that used car salesman always get for convincing customers to purchase something that perhaps looks or seems […]

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An Intro to Advertising Your Dental Practice on Facebook

As a dentist, you likely already know how important it is for your practice to have an active Facebook profile. It provides a place for you to connect with patients and for prospective patients to learn more about your practice in a more casual way than your website. But there’s so much more to Facebook […]

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Why Office Culture Is Important for a Successful Dental Practice

In the corporate world, office culture is an important element of a successful business. This is especially the case for modern startup businesses that want to attract and retain a certain type of employee. While office culture gets a lot of attention in the corporate world, oftentimes in the dental industry it’s not emphasized enough […]

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How Much Should You Be Spending on Dental Marketing?

This is a question that every dentist probably asks either themselves or a professional at several points throughout their career. Every practice is different, with different levels of profitability, patient demographics, and more. While there’s no specific right or wrong answer to this question in terms of dollar figures, there are some general guidelines and […]

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Why You Need a Dental Marketing Video

You’ve heard the common saying, “A picture is worth a thousand words.” But if that’s the case, then what is a video worth? Amongst all of your other online marketing strategies for your dental office, a marketing video can prove to be one of the most valuable. A Virtual Office Visit It’s always a good […]

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