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DentalMarketing.net Blog

Selling the Value of Dentistry

It’s one of the longest standing debates in the dental industry:  is it unprofessional to sell dentistry? Traditional schools of thought in the industry tend to cast a negative light on selling dental services, similar to the reputation that used car salesman always get for convincing customers to purchase something that perhaps looks or seems […]

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An Intro to Advertising Your Dental Practice on Facebook

As a dentist, you likely already know how important it is for your practice to have an active Facebook profile. It provides a place for you to connect with patients and for prospective patients to learn more about your practice in a more casual way than your website. But there’s so much more to Facebook […]

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Why Office Culture Is Important for a Successful Dental Practice

In the corporate world, office culture is an important element of a successful business. This is especially the case for modern startup businesses that want to attract and retain a certain type of employee. While office culture gets a lot of attention in the corporate world, oftentimes in the dental industry it’s not emphasized enough […]

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How Much Should You Be Spending on Dental Marketing?

This is a question that every dentist probably asks either themselves or a professional at several points throughout their career. Every practice is different, with different levels of profitability, patient demographics, and more. While there’s no specific right or wrong answer to this question in terms of dollar figures, there are some general guidelines and […]

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Why You Need a Dental Marketing Video

You’ve heard the common saying, “A picture is worth a thousand words.” But if that’s the case, then what is a video worth? Amongst all of your other online marketing strategies for your dental office, a marketing video can prove to be one of the most valuable. A Virtual Office Visit It’s always a good […]

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Maximize Website Conversions with Online Appointment Scheduling

How many people who visit your dental website for the first time actually call your office to make an appointment? Having a website that ranks well in search engines and gets a decent amount of visitors every month is great, but if you’re not seeing results from those visits in terms of new patients, the […]

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The Power of Freebies in Dental Marketing

The word “free” is undoubtedly one of the most persuasive in the English language. When it comes to marketing or advertising, promoting anything free is sure to get the attention of your audience. Everyone loves free! Free means no risk and an automatic win for them. Studies show that far more consumers respond to free […]

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Changes to Google’s Local Search: What You Need to Know

Google has once again changed the format of its local search results, and there are some important factors you’ll want to know about as you continue to market your dental practice to a local online audience. For the past few years, Google displayed local results in what was referred to as the 7-pack. Essentially, this […]

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5 Tips for Better Dental Marketing Copywriting

There are a lot of factors that go into making dental marketing successful for your practice. Not only do you have to decide what type of audience to market to, but you also have to decide which tactics to use and how those tactics appear to your audience. With a lot of dental marketing materials […]

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How Creature Comforts Can Boost Your Word-of-Mouth Marketing

“Oh, I just love my dentist!” Wouldn’t it be great if all of your patients had the same reaction when the topic of dental offices comes up in their casual conversations? Word-of-mouth marketing is one of the best ways to gain new patients—those who are referred by friends, family, or co-workers are much more likely […]

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