DentalMarketing.net Blog

Are Online Reviews Killing Your Reputation?

As you market your dental practice to bring new patients through your doors, there’s a good chance that most of them will look you up online before they decide to call to make an appointment. And while having an up-to-date, appealing, and informative website is essential, in today’s internet culture, that’s just simply not enough. […]

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The Pain-Free Promise: Using it to Your Advantage

Did you know that about 1 in 10 Americans are legitimately scared of the dentist? Studies show that approximately 5%-10% of U.S. adults have dental phobia so severe that they avoid receiving dental care at all costs. And for every adult who has fear or anxiety about dental treatment, there are assuredly more children who […]

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What Does Your Website Say About You?

In the dental industry, first impressions are everything. In fact, good first impressions are a big factor in getting new patients coming through your door. And while direct mail postcards are a great way to make those first impressions with potential patients on paper, there’s a good chance that before they step into your office […]

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3 Basic Ways to Optimize Your Dental Practice’s Website for Conversions

Your website is an important marketing tool for your business. These days, many people select their doctors, dentists, and other professionals online. If your website isn’t generating the business you anticipated, follow these three simple steps to help increase your conversions. 1. Add a Testimonial Page Today, many people are losing the personal touch—but they […]

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5 Great Things You Should Be Doing With Your Dental Practice Social Media Right Now

By using social media, you can easily drive more business to your dentist office. Many reputable dental clinics use Facebook and Twitter for educational purposes, announcements, appointments, contests, and case studies. 1. Educate Patients If you post relevant information on your social media pages, you could educate potential and past clients while increasing exposure for […]

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The Difference That Quality Printing Makes With Direct Mail Postcards

No matter what kind of business you run, the quality of your marketing materials is just as important as the quality of the services you provide. After all, if your marketing materials present an unprofessional image of your business, clients will not be inclined to purchase your services. Presenting a professional image in your advertising […]

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Why Are Direct Mail Postcards so Effective at Gaining New Dental Patients?

According to the United States Postal Service, postcards are the most likely to be read out of all the marketing materials available, so what makes these pint-sized paper products so effective? While many factors play a part in their success, here are a few key reasons why direct-mail postcards are powerful marketing tools in the […]

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Building Your Staff

The sense of responsibility and care you feel for each patient should also be shared with your staff. While a patient’s experience is mostly based on your abilities, your staffs experience, and success is often based on their own ability to meet goals and fulfill their duties. Your dental assistants, hygienists, and office staff will […]

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Tell Your Practice’s Story via Direct Mailing

Every practice, including yours, has a unique and personable story. Whether your dental practice was started by your grandfather and has been around for three generations, or is an underdog story, fueled by your peculiar passion for a specific aspect of dental work, these stories matter, and can be told and sold. They are worth […]

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Targeting Your Target Audience

  Your dental practice realistically could be a perfect fit for every person needing dental services, but even in a highly needed service-based business all customers don’t see it that way. Fitting the needs of a wide array of customers is one of the many business challenges you face daily, not to mention staying up […]

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