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DentalMarketing.net Blog

The Design Process

Our overall dental marketing process includes demographic mailing lists, call scoring, reporting, staff coaching, and other marketing benefits, in addition to individual and unique designs. Postcard design is a key process of your overall direct mailer success. With millions of mailers in our design history we know what it takes to target and create conversions […]

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Targeting College Students

As summer comes to a close, it’s easy to begin to see to-do lists grow with back-to-school items to be checked off. A demographic often forgotten is college-aged students, 18 to 25 years old. This demographic of collage students presents a unique set of opportunities and challenges to your practice. Here is some help as […]

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Preventing Dental Injury During Sports

Back to school also marks the start of many sport seasons. Joining a sports team is a great way for kids to stay active, learn about teamwork, and have some fun. As parents are preparing their kids to participate in sports this school year, they could use a few reminders from the dentist. Just as […]

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Supporting Our Team After the Nepal Earthquake

At DentalMarketing.net, we treat our team like family. Recently, we had the opportunity to come together as a company to help two of our employees during a natural disaster. Two of our best IT professionals, Niraj Aryal and Chiran Subedi, were impacted by the earthquake in Nepal. Both are natives of Nepal and reside with […]

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4 Things to Do With Your ROI

As your first cycle of mailing comes to a close, you should begin to see a return on your investment. You now know what it feels like to control the variables of your marketing efforts. Seeing your ROI grow, you can now plan to reinvest into your practice. This can be an exciting time for […]

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4 Essentials in Your 2015 Marketing Mix

Every business has the moment of realization that the quote “If you build it, they will come” is definitely not reality—especially in terms of gaining and retaining new dental clients. Having and running a dental practice is not enough in today’s competitive dental market.  You must see yourself both as a marketer and as a […]

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Dental Marketing to the Senior and Elderly

While most dental practices focus their marketing practice to younger adults and families, few are targeting senior and elderly adults. However, if your practice is located in an area with a large senior adult demographic, marketing directly to these older adults could be quite successful. Here are a few things to keep in mind when […]

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Branding: Make Your Dental Practice Stand Out

Whether your dental practice is interested in social media, direct mail, or online marketing strategies, it’s crucial to have a strong branding message across all platforms. Here are a few branding principles to consider as you’re developing your dental practice’s marketing plan. An example of integrating logos and messages into promotional materials Key Messages One […]

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Marketing Your Dental Practice through Every Stage

The life cycle of a practice can be categorized into one of the following phases: establishment, growth, maturity, and post maturity. Post maturity can then be broken down to renewal, steady state, or decline. While many of you know the exact life cycle phase of your business, do you know what that phase requires in […]

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Postage & Delivery: The Art and the Science

Like most successful business ventures and decisions, you need to be artistic, creative, and adaptable. On the other hand, business requires exacts, calculation, and of course finances. Award-winning marketer, blogger, and author, Seth Godin, is known for his idea that everyone is an “artist.” While we all vary in skill level, what we do for […]

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