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Showing results for category: How To’s in Marketing Your Dental Practice

Selling the Value of Dentistry

It’s one of the longest standing debates in the dental industry:  is it unprofessional to sell dentistry? Traditional schools of thought in the industry tend to cast a negative light on selling dental services, similar to the reputation that used car salesman always get for convincing customers to purchase something that perhaps looks or seems […]

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An Intro to Advertising Your Dental Practice on Facebook

As a dentist, you likely already know how important it is for your practice to have an active Facebook profile. It provides a place for you to connect with patients and for prospective patients to learn more about your practice in a more casual way than your website. But there’s so much more to Facebook […]

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Why You Need a Dental Marketing Video

You’ve heard the common saying, “A picture is worth a thousand words.” But if that’s the case, then what is a video worth? Amongst all of your other online marketing strategies for your dental office, a marketing video can prove to be one of the most valuable. A Virtual Office Visit It’s always a good […]

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The Power of Freebies in Dental Marketing

The word “free” is undoubtedly one of the most persuasive in the English language. When it comes to marketing or advertising, promoting anything free is sure to get the attention of your audience. Everyone loves free! Free means no risk and an automatic win for them. Studies show that far more consumers respond to free […]

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5 Tips for Better Dental Marketing Copywriting

There are a lot of factors that go into making dental marketing successful for your practice. Not only do you have to decide what type of audience to market to, but you also have to decide which tactics to use and how those tactics appear to your audience. With a lot of dental marketing materials […]

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To Blog or Not to Blog?

For the past several years blogging has been a hot topic in dental marketing. In the online marketing realm, blogging sits in the same category as social media activity in helping establish and build your online presence. Every dental practice takes a different approach to blogging. Maybe your practice still hasn’t established a blog, or […]

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Marketing to Families

We’ve recently written about dental marketing for seniors and college students, but if families happen to be the main focus for your dental practice, this post is for you. Here are a few suggestions for making your marketing efforts towards families more effective: Know What Your Decision Makers Are Looking For When you market to […]

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Are Online Reviews Killing Your Reputation?

As you market your dental practice to bring new patients through your doors, there’s a good chance that most of them will look you up online before they decide to call to make an appointment. And while having an up-to-date, appealing, and informative website is essential, in today’s internet culture, that’s just simply not enough. […]

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What Does Your Website Say About You?

In the dental industry, first impressions are everything. In fact, good first impressions are a big factor in getting new patients coming through your door. And while direct mail postcards are a great way to make those first impressions with potential patients on paper, there’s a good chance that before they step into your office […]

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3 Basic Ways to Optimize Your Dental Practice’s Website for Conversions

Your website is an important marketing tool for your business. These days, many people select their doctors, dentists, and other professionals online. If your website isn’t generating the business you anticipated, follow these three simple steps to help increase your conversions. 1. Add a Testimonial Page Today, many people are losing the personal touch—but they […]

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