Showing results for category: How To’s in Marketing Your Dental Practice

3 Basic Ways to Optimize Your Dental Practice’s Website for Conversions

Your website is an important marketing tool for your business. These days, many people select their doctors, dentists, and other professionals online. If your website isn’t generating the business you anticipated, follow these three simple steps to help increase your conversions. 1. Add a Testimonial Page Today, many people are losing the personal touch—but they […]

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5 Great Things You Should Be Doing With Your Dental Practice Social Media Right Now

By using social media, you can easily drive more business to your dentist office. Many reputable dental clinics use Facebook and Twitter for educational purposes, announcements, appointments, contests, and case studies. 1. Educate Patients If you post relevant information on your social media pages, you could educate potential and past clients while increasing exposure for […]

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Tell Your Practice’s Story via Direct Mailing

Every practice, including yours, has a unique and personable story. Whether your dental practice was started by your grandfather and has been around for three generations, or is an underdog story, fueled by your peculiar passion for a specific aspect of dental work, these stories matter, and can be told and sold. They are worth […]

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4 Things to Do With Your ROI

As your first cycle of mailing comes to a close, you should begin to see a return on your investment. You now know what it feels like to control the variables of your marketing efforts. Seeing your ROI grow, you can now plan to reinvest into your practice. This can be an exciting time for […]

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Dental Marketing to the Senior and Elderly

While most dental practices focus their marketing practice to younger adults and families, few are targeting senior and elderly adults. However, if your practice is located in an area with a large senior adult demographic, marketing directly to these older adults could be quite successful. Here are a few things to keep in mind when […]

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Marketing Your Dental Practice through Every Stage

The life cycle of a practice can be categorized into one of the following phases: establishment, growth, maturity, and post maturity. Post maturity can then be broken down to renewal, steady state, or decline. While many of you know the exact life cycle phase of your business, do you know what that phase requires in […]

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How to Implement a Successful Mailing List

Mailing lists may seem outdated and simple in our age of technology, but with DentalMarketing.net’s proprietary software,  “low-tech” postcards can have high-impact ROI. While the correlation between the number of mailings and number of new clients should be taken into consideration, quality and efficiency should be the top priority for your mailing list. Here’s how […]

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Convert Phone Leads into New Patients

Phone Leads into money

You’ve designed a killer postcard, found the perfect target demographic, and your mailing just reached homes. Now what? Ideally, your phones will be ringing off the hook and you’ll be flooded with new patients. But there’s a step in between—converting your phone leads into new patients. Here are some tips for how to take your […]

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