Guerrilla marketing is a cheap and risky advertising strategy but if the ideas are clever enough, the risks will be well worth it. Below are a few guerrilla marketing tactics that can give your practice a creative edge against your competitors.
Stage a fake publicity stunt
Whether they’re tied to a tree, picketing in front of a building or occupying Wall Street, one thing is certain, protestors and their publicity stunts get noticed. Try adapting a publicity stunt to make your practice look good instead of bad.
Ask neighbors, friends or family members to picket you outside your office with positive signs. “This business is too nice,” “This dentist is pain-free!” or other clever signs would be a great way to draw attention to your practice. Take your favorite or the most memorable publicity stunts and twist them to make your practice shine!
Post-it around town
Sticky notes can be used for more than just jotting down messages. Post-its provide a cheap, colorful way to get your business out there. You can write as much or as little as you want. Remember, the mystery is what gets people to act. Print a QR code that will direct people to your website, write your phone number, quick one word descriptions about your practice with the site at the bottom.
Flash it into their memories
Flash mobs are all the rage and with YouTube, they have the ability to go viral fast. You can have dancers wearing shirts with your logo perform in the mall, or a staged dentist office in a public area.
Go big or go home
Be creative in your marketing. Guerrilla marketing can be anywhere. Don’t be afraid to think outside of the box. Remember, when it comes to this kind of marketing technique, the crazier your campaign is, the more likely it will make a memorable impression. So get your creative juices going.
Photos via Forte The Collective and Oddee