Showing results for tag: marketing

Non-Traditional Advertising On the Rise

Bradley Johnson recently wrote an article in ‘Ad Age‘ about non-traditional advertising becoming more prevalent and effective in all areas of marketing. “The nation’s 100 biggest advertisers boosted 2011 total U.S. ad spending by 4.8%. But you wouldn’t know spending was on the rise if you looked only at last year’s measured media. Measured spending […]

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Cheapening the Profession, One Groupon at a Time

Attracting new patients with an online deal sounds simple enough, but dentists don’t take the time to consider the consequences of offering daily deals like Groupon or Living Social. Here are three of the biggest reasons not to Groupon: Patients are only motivated by low price It’s a race to the bottom Daily deals could […]

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Groupon your way to new patients

  Dentist offices around the country are increasing their number of new patients by offering deals through sites like Groupon and Living Social. There are three key steps to remember when offering a Groupon: Keep deals basic Customer service is key Decide how you want to brand your practice Keep deals basic and limited to […]

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