It’s true, 123 Postcards has dental patient marketing techniques that guarantee your dental practice a lot of success and substantial return on investment. Our dental marketing techniques are no secret. We are just extremely thorough, a trait you don’t typically associate with direct mail companies. 123 Postcards does much more than just postcards: we become your business partners. For the most part, you can just kick back and relax while we carry out our signature dental patient marketing strategies. Here are just a few of the things we do:
Monday Delivery and Tracking
Most direct mail companies will create your postcards from a template, mail them, and then hope for the best. Call us precise, but we don’t believe you can possibly know how successful your dental patient marketing efforts are using by this method. That’s why we make sure that your postcards are delivered on or near Monday (the earlier in the week your mail is received, the more likely you are to be successful). Furthermore, we track your mail from the time your mail leaves the post office to the moment it is in the mail boxes of your future patients. We will not take the risk of your advertisements going missing!
Call Scoring
Each postcard is assigned with a local telephone number (routed to your dental practice). All calls received from this number are recorded and reviewed by our team. This allows us to document the number of postcard recipients who are responding to your advertisement. In addition to these dental patient marketing strategies, we will provide your staff tips on how to handle calls and improve the caller-to-patient conversion ratio.
Daily Reports
Knowing your return on investment is extremely helpful in terms of knowing the strength of your dental practice marketing efforts. We create daily reports (accessible at all hours of the day), that show you how many postcard recipients have contacted your dental practice, as well as how many of those callers are actually becoming patients.