You’ve heard the common saying, “A picture is worth a thousand words.” But if that’s the case, then what is a video worth? Amongst all of your other online marketing strategies for your dental office, a marketing video can prove to be one of the most valuable.
A Virtual Office Visit
It’s always a good idea for dental websites to incorporate pictures of their office environment to give potential patients an idea of what they can expect during their visit. With a dental marketing video, however, you’re able to take those impressions to a whole new level. With the right type of video, they’ll also be able to get a glimpse into the dynamics of the office staff, the personality of the dentist, and of course, a more accurate representation of the office environment. A video can help build trust and rapport with your office before patients even step through your door.
Turn More Website Visitors Into Patients
Why just tell your website visitors about your office with words when you can show them with video? Most people who visit a website don’t read through every word of content anyway. A dental marketing video posted on your website gives visitors an easy way to learn more about your practice compared to just reading text.
Studies show that websites that post video rather than just text can dramatically increase their conversion rates. In fact, some statistics show that visitors on websites with video stay two minutes longer and are over 50% more likely to buy something from that website. Consider how those numbers can play into the amount of additional new patients you could pull in from your website each year just from one video alone.
Do More with Social Media
Another great thing about dental marketing videos is that they’re multi purpose. They’re extremely effective for boosting website conversions, but they’re also valuable tools to use for social media promotion. Dental marketing videos posted to YouTube can be optimized to show up in both YouTube and Google searches. You can effectively use them on Facebook to add an extra element to your profile or even use them as promoted posts.
Creating Your Video
Knowing how valuable a video can be for your online marketing strategy, it’s also important to realize that the quality of that video matters, too. A video that consists of a thrown-together office tour recorded on a mobile device won’t get near the response that a well-scripted and edited video would get for an online marketing campaign. Yes, a dental marketing video is a tactic, but it’s also an important investment and not one that you should skimp on with time, effort, or resources. Whether you have the tools and resources to go the DIY route or choose to hire a professional, every good dental video should include shots of:
- The dental office
- Patients and staff
- Patient testimonials
- Awards, degrees, and certifications
- The dentist
Each dental video should be scripted and created for your office’s specific audience. It should be concise, yet comprehensive enough to give viewers an accurate perspective of your office.
If you don’t have a dental marketing video on your website, you’re missing out on a lot of new patient conversions that your site could be producing for your office. Don’t wait to get started!