We listen to and score every inbound call!
You may not know this, but over half of the new leads generated through ad campaigns are lost during the first phone call! That means the majority of the potential patients that call your practice never end up in the chair. How much would your bottom line increase if you could convert 75%, or even 100%, of your leads to new patients?
This is why we listen to and score every call based off 15 key metrics! Providing you with complete transparency into the quality of calls from your campaigns.
Our Grading Criteria
How do you measure the performance of your office staff? Most dentists do not have a defined metric. That’s why we developed our KPI’s (key performance indicators) to grade the performance of your dental office staff. Because if you don’t know how your staff is performing, how can you get them to do better?
We score each and every call on 15 different criteria ranging from whether or not the “office staff identified themselves” to whether or not the “office staff asked the caller to set an appointment.” We have done the research and found that practices whose staff consistently asked for appointments had significantly higher close ratios than those that didn’t.
How it works:
- Your calls are recorded and stored in a database for scoring
- Our team of call scorers receives the call and rates it on 15 criteria
- We create detailed reports about your office staff, including areas where they are performing well and information about skill they need to work on
- You take the reports, congratulate your staff for being so great, and then train them to be even better
Call scoring lets us know who needs work on what so that we can train your staff effectively and increase your bottom line. It’s about time that you started capturing the full value of your marketing campaigns.