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7 Factors That Will Improve Dental Marketing Postcard Campaigns’ Card Performance

Successful direct marketing postcard campaigns don’t just happen by chance, it is a science!  We don’t base our mailings on our “personal feelings” about a card design and hope it works.  We are applying proven strategies to the card design that we know will improve the performance of that dental marketing campaign.  In this blog post, […]

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Dental Marketing Mistakes You Have To Avoid

There was a time when dentists had nothing else to rely on but traditional means to market their dental practice. Today, with the advent of the Internet and social media, dental professionals the world over have gained an invaluable tool, not only for promoting their services to get warm bodies through the doors of their […]

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Headlines & Callouts for Spring

  One of the most important aspects of any type of marketing is timing. Understanding the importance of timing helps keep your messaging dynamic and relevant. With spring starting next week now is the time to start considering ways you can gear your marketing for the season. Below we’ve compiled some examples of headlines and […]

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The 6 Absolute Must Do’s Before Doing Any Marketing: Design Edition

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  When sending out direct mail marketing, professional-looking design can set you apart from your competitors. We’ve compiled the most crucial aspects for creating the best marketing pieces to attract prospective patients.   Obtain a hi-res logo and any awards or recognition you or your office may have earned. Show off who you are and […]

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Elements to Strengthen an Offer

Including an offer on your postcard accounts for as much as 20% of the postcard’s success. This being the case, the content to be added to the offer must be considered carefully. We’ve observed that a high percentage of slow-start mailings where the phone calls aren’t coming in as soon as expected include one of […]

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The Real Cost of a Missed Call

Did you realize that each time your staff doesn’t answer and return a missed call, it costs you $200?   By and large, you may miss around 35% of the calls that your postcard marketing efforts may produce. These missed calls from patients, return or potential, are because of a couple of controllable variables: they […]

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Facebook Ads to reach your target audience

The first step to any successful marketing campaign is identifying who it is that you want to target. Now more than ever, Facebook is capable of helping you reach them quickly and effectively. Whether your campaign is focusing on brand awareness, capturing leads, promoting an event or boosting a regular post, Facebook gives you the […]

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Make your website work for you

It’s common knowledge that your online presence, whether that be social media, online reviews or website, are more than likely the first chance you’ll get to make an impression on your potential patients. People searching for a dentist in your area will likely browse these various locations to see who you are and what you […]

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Instagram for Dental Practices

Instagram is unlike any other social media platform because it focuses almost entirely on visual content. With options for photos, videos and even stories now, it’s no wonder it’s become the second most popular social media platform. This increase in popularity has made Instagram an important tool for social media marketing. Your marketing strategy should […]

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How online reviews impact your dental practice

For decades dental practices have relied on word of mouth as their greatest referral source. Over the past few years a sharp change has occurred with the advent of social media and online review platforms (e.g. Google, Yelp, Healthgrades) If your dental practice is passive when it comes to online reviews you’re not only limiting […]

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