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Elements to Strengthen an Offer

Including an offer on your postcard accounts for as much as 20% of the postcard’s success. This being the case, the content to be added to the offer must be considered carefully. We’ve observed that a high percentage of slow-start mailings where the phone calls aren’t coming in as soon as expected include one of […]

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The Real Cost of a Missed Call

Did you realize that each time your staff doesn’t answer and return a missed call, it costs you $200?   By and large, you may miss around 35% of the calls that your postcard marketing efforts may produce. These missed calls from patients, return or potential, are because of a couple of controllable variables: they […]

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Facebook Ads to reach your target audience

The first step to any successful marketing campaign is identifying who it is that you want to target. Now more than ever, Facebook is capable of helping you reach them quickly and effectively. Whether your campaign is focusing on brand awareness, capturing leads, promoting an event or boosting a regular post, Facebook gives you the […]

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Make your website work for you

It’s common knowledge that your online presence, whether that be social media, online reviews or website, are more than likely the first chance you’ll get to make an impression on your potential patients. People searching for a dentist in your area will likely browse these various locations to see who you are and what you […]

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Instagram for Dental Practices

Instagram is unlike any other social media platform because it focuses almost entirely on visual content. With options for photos, videos and even stories now, it’s no wonder it’s become the second most popular social media platform. This increase in popularity has made Instagram an important tool for social media marketing. Your marketing strategy should […]

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How online reviews impact your dental practice

For decades dental practices have relied on word of mouth as their greatest referral source. Over the past few years a sharp change has occurred with the advent of social media and online review platforms (e.g. Google, Yelp, Healthgrades) If your dental practice is passive when it comes to online reviews you’re not only limiting […]

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Facebook: The Do’s and Don’ts for Dental Practices

With more than a billion users spanning all age groups and walks of life, Facebook has become deeply ingrained in our culture. This powerful and inexpensive tool can help grow your practice, but it’s essential to use it wisely for great results and to avoid drawing negative attention. Stick with these do’s and don’ts when […]

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How to Create Blog Content as a Dentist

Maintaining a blog for a dental practice is one of the most cost-effective ways to bring traffic to your website and turn those individuals into new patients. If you have recently decided to create a blog and are unsure of where to start, then read ahead for some tips that will help you produce world-class […]

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The Origin and Evolution of Dental Marketing

Take a quick trip through history with this fascinating overview of how dental marketing originated and its drastic evolution over the past century. Ancient Writings About Dentistry The first known text mentioning dentistry was written in 5000 BC by the Sumerians of Babylonia and simply states “tooth worms” as a cause of dental decay. The […]

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The 9 Best Resources for Dental Marketing

Marketing your dental practice can be tricky business. After all, you graduated in dentistry – not marketing! But it doesn’t have to be that hard. By utilizing these 10 best resources for marketing your dental practice, you’ll have a lot more success keeping your current patients and winning over many more. 1-  Strategy Analysis How do […]

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