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Things to Know Before You Get Started With Dental Marketing
Know Your Budget
Dental marketing doesn’t have to be a headache for dental practices. Dental Marketing by DPM makes sure that your marketing dollars are put to good use. We attend to the marketing needs of dental clinics across the country with different needs to attract new patients, highlight specialties and generate a serious return on investment. With Dental Marketing, you get more marketing services for less than the other guys. Get a free quote for your direct dental mailing today.
Double Guarantee on Postcard Mailing
Dental Marketing by DPM specializes in direct mailing campaigns for dental practices just like yours. We serve clinics of all sizes and specialties with professionally-designed, custom postcards. Our team of experienced marketers provides your choices for templates, demographics and even takes care of the postage and mailing. All you have to do is sit back and welcome your new patients.
In addition to our direct mailing services, we offer call tracking, monitoring and scoring so your staff can handle booking a crowded office. You can monitor your clinic’s progress with our reporting dashboard and take advantage of our staff coaching services. Most importantly, you get all of these services with a risk-free, double guarantee.
Our Double Guarantee
Double Guarantee – guaranteed results & guaranteed right
You get calls, or it’s free! – If you take our advice and don’t get any results, we’ll refund every dime, or mail again for free, you choose!
It’s right, or it’s free! – If we make a mistake after you’ve approved your card, we’ll fix it, and mail it again for free!
Many marketing services promise quality, but our promise has real bite. In fact, we short change ourselves based on industry averages in your favor with a 55% close ratio and $1000 first year new patient value.
Each month you provide a data export, and we audit your results and update your dashboard so you always have an accurate accounting of your actual returns from your mailings!
We stand behind our success. Will you be there to share it with us?
Know Your Target Market
Targeted demographics mean higher success rates. Some practices just drop postcards in the mail, but if you don’t target the right people, you don’t get the right patients. This is why it’s vital to target your market. Demographics generally describe a few things, like age group, gender, income level, geographic location and education level. Your demographics and target market vary by which services you choose to market. For example, marketing dentures should be reserved for an older demographic, whereas braces might make more sense to market to younger people.
Identify Your Target Market
At Dentalmarketing.net, we’ll help you find your target market by creating a targeted mailing list and demographic report of the area surrounding your practice. This data helps us adjust your design and offers so we can target the right patients.
Creating a Marketing Plan
The first step to a marketing plan or campaign is defining what the end goal is. Whether it’s new patient acquisition or selling a specific service, you need to have an objective defined. Pick specific services to focus on. If your goal is new patient acquisition for general dentistry, the campaign can be more general. However, if it’s possible to narrow down a campaign to something specific, the outcomes are usually more successful.
Strategies and demographics vary based on service, so it’s important to create separate plans, strategies and campaigns for each service or goal. After you’ve created a marketing plan, you need to find out what patients are most profitable for your practice in terms of services and referrals and where they are geographically located.
Contact Us Today
We’ll use our proprietary software to help you find your target market. This way you will only contact the right patients and can identify potential barriers and issues that might impact the success of your marketing campaign. Call us at 877-319-7772 to learn more about our services and how we can help you find your target market.
Direct Mail Dental Marketing Services
For everything you learned about running your own practice, marketing strategies are probably last on the list. You went to dental school to take care of patients in your area and provide quality service for their smiles, so how do you reach new clientele in your area? Dental Marketing serves dentists like you across the country develop a bulletproof marketing strategy to draw in more patients for the services you want to highlight.
What Makes You Unique?
One of the best ways to begin a marketing campaign is asking the right questions. Marketing and advertising are most effective for small business and dental clinics when the information is honest, straightforward and genuine. So instead of marketing to your general services, we try to target what makes your practice stand out.
So what makes your clinic unique? Do you offer a specialty service like pediatric care or restoration? The more specific your answer, the easier crafting your campaign will be. When you come up with a unique value proposition, it’s easier to find your target demographic. Ask your clients what they like about your practice. Maybe it’s your friendly staff, speedy service or ability to work with different income levels. Whatever it is, use it to your advantage!
Crafting a Marketing Strategy
Part of marketing is leading customers to a certain decision. Whether it’s coming to your clinic for a specialty cleaning or general dentistry, it’s best to start with a clearly defined goal. Do you want to book more appointments or provide a specific service?
These answers will help you identify your target audience. For example, if you want to offer more wisdom teeth extractions, it might be best to target teens and young adults. Many dental products and services correspond with patients’ ages, so it’s best to frame your message to that audience. Once you know what you’re marketing and to whom set a budget to work within to keep your marketing strategy focused.
Advantages of Direct Mail Marketing
The professionals at DentalMarketing.net know marketing like you know dentistry. When you decide to start a marketing campaign with us, we’ll connect you with a marketing professional to help you craft your strategy from the ground up. Once you decide on who to target and what service you want to promote, you can customize your dental postcards.
The graphic designers from DentalMarketing.net create customizable dental postcards for your direct mail marketing campaign. Choose from a variety of templates and tones that match your practice’s personality with room to advertise your newest specials. We trace the progress of your campaign while you see the business roll in. Request a free consultation or get a demo from us now by calling DentalMarketing.net at 877-319-7772 today!