Fine-tuning your direct marketing approach
Deliver Magazine recently published an article on testing the success of direct mailing methods. Sharon M. Goldman evaluates changes made to the test, mistakes to avoid in your method and strategy to make your campaign a success. “When marketers discuss how direct mail fits into their overall campaign efforts, it is often described as the […]
Non-Traditional Advertising On the Rise
Bradley Johnson recently wrote an article in ‘Ad Age‘ about non-traditional advertising becoming more prevalent and effective in all areas of marketing. “The nation’s 100 biggest advertisers boosted 2011 total U.S. ad spending by 4.8%. But you wouldn’t know spending was on the rise if you looked only at last year’s measured media. Measured spending […]