Marketing and promoting your dental office toward women is effective when certain practices and methods are used.  The following three methods are key when marketing toward women: Make Emotional Connections Be Consistent Understand Women Making Emotional Connections Creates Company-Client Bonds Women respond to advertising when they feel there is an emotional benefit between themselves and […]

Steve McKee, from ‘Bloomberg Businessweek‘ addresses commonly made marketing mistakes and how to avoid them.  This article is useful, especially for small businesses. “I can’t tell you how many times I’ve heard this refrain, or a variation of it: “We tried _____ marketing tactic. It doesn’t work.” While it may be true that a given […]

Guerrilla marketing is a cheap and risky advertising strategy but if the ideas are clever enough, the risks will be well worth it. Below are a few guerrilla marketing tactics that can give your practice a creative edge against your competitors. Stage a fake publicity stunt Whether they’re tied to a tree, picketing in front of […]

  Dentist offices around the country are increasing their number of new patients by offering deals through sites like Groupon and Living Social. There are three key steps to remember when offering a Groupon: Keep deals basic Customer service is key Decide how you want to brand your practice Keep deals basic and limited to […]