Showing results for tag: media

Non-Traditional Advertising On the Rise

Bradley Johnson recently wrote an article in ‘Ad Age‘ about non-traditional advertising becoming more prevalent and effective in all areas of marketing. “The nation’s 100 biggest advertisers boosted 2011 total U.S. ad spending by 4.8%. But you wouldn’t know spending was on the rise if you looked only at last year’s measured media. Measured spending […]

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