Dental Direct Mail Using New Move In Mailers
Are you looking for a new way to reach potential patients? It’s time to look at other unique ways to promote your dental practice. Consider a direct mail marketing plan to help you and your dental office stand out and now you can also introduce yourself to new neighbors! Why Direct Mail? So, what about […]
Here’s what patients think about your ho-hum direct mail campaigns
Every dentist knows they have a 30-second window to capture the attention of their current patient. It’s even less time for potential new patients too. I am referring to the amount of time it takes the average person to walk from their mailbox to their garbage to deposit the daily junk mail into their eternal […]
7 Factors That Will Improve Dental Marketing Postcard Campaigns’ Card Performance
Successful direct marketing postcard campaigns don’t just happen by chance. It is a science! We don’t base our mailings on our “personal feelings” about a card design and hope it works. We are applying proven strategies to the card design that we know will improve the performance of that dental marketing campaign. This blog post […]
Why did the chicken cross the road?
“To get to the other side.” This is arguably one of the most famous jokes in our language. The unexpectedly straightforward answer is what makes the joke funny. You are caught off guard because you don’t believe the answer is going to be so simple. That’s exactly how it is with marketing your dental practice […]
A Better Dental Marketing Company?
“Life is like a box of chocolates. You never know what you’re gonna get.” Luckily we don’t go by what Forrest Gump’s mama said. But you would be surprised how many dental marketing companies actually follow this philosophy. Most advertising partners offer clients a generic postcard design and incorporate a few pieces of information about […]
Testimonial Feature
“I have been using 123postcards for my direct mail marketing campaign since Oct. 2010. They are, by far, the best deal out there for direct mail. They offer more services and lower fees than any other company I came across. The call tracking has been very helpful to see if the mailers are effective. Everyone […]
Fine-tuning your direct marketing approach
Deliver Magazine recently published an article on testing the success of direct mailing methods. Sharon M. Goldman evaluates changes made to the test, mistakes to avoid in your method and strategy to make your campaign a success. “When marketers discuss how direct mail fits into their overall campaign efforts, it is often described as the […]