“To get to the other side.” This is arguably one of the most famous jokes in our language. The unexpectedly straightforward answer is what makes the joke funny. You are caught off guard because you don’t believe the answer is going to be so simple. That’s exactly how it is with marketing your dental practice […]

“Life is like a box of chocolates. You never know what you’re gonna get.” Luckily we don’t go by what Forrest Gump’s mama said. But you would be surprised how many dental marketing companies actually follow this philosophy. Most advertising partners offer clients a generic postcard design and incorporate a few pieces of information about […]

“I have been using 123postcards for my direct mail marketing campaign since Oct. 2010.  They are, by far, the best deal out there for direct mail.  They offer more services and lower fees than any other company I came across.  The call tracking has been very helpful to see if the mailers are effective.  Everyone […]

Deliver Magazine recently published an article on testing the success of direct mailing methods.  Sharon M. Goldman evaluates changes made to the test, mistakes to avoid in your method and strategy to make your campaign a success. “When marketers discuss how direct mail fits into their overall campaign efforts, it is often described as the […]