Every dentist knows they have a 30-second window to capture the attention of their current patient. It’s even less time for potential new patients too. I am referring to the amount of time it takes the average person to walk from their mailbox to their garbage to deposit the daily junk mail into their […]
Read More »Part 1: Dental Marketing’s Guide to Responding to Negative Reviews Surprisingly, we still observes many dentists and dental practice managers who don’t respond to their online reviews. Why? Responding to all patient reviews, good or bad, is an excellent opportunity for you to engage with your customers and at times, even help you turn your […]
Read More »Conceiving an effective dental marketing plan may seem like an intimidating undertaking. Luckily, you don’t have to try and think of the best dental marketing plan for your practice because we’ve already spent years figuring that out and have got rather good at it. And no, your dental marketing plan is not carried out through […]
Read More »Creating a dental blog for your practice is one of the most cost-effective ways to bring traffic to your website, get return visitors, establish yourself as an expert and be shown in the Google search results more often. The goal is to gain more exposure while educating your visitors and turn those individuals into new […]
Read More »Have you ever asked yourself what kind of impression your dental practice waiting room leaves on your patients? When they walk through the door, the waiting room is likely the first thing that they see and first impressions are important… In this article we’re going to go through some steps that will help you improve […]
Read More »How Do Your Dental Marketing Habits Measure Up? Learn more about how your dental marketing habits compare to other practices! Marketing Management Did you know that most dentists manage their marketing in-house? Reports show that 41% of dentists are taking charge of their own marketing plans and 11% have a dedicated marketing coordinator. Those who […]
Read More »By Jake Goates, EVP of Corporate Development – Gargle INC The Truth About Call Tracking in Dental Marketing Call tracking has become increasingly difficult for direct mail marketers to track an accurate ROI on their various campaigns. This is due to the adoption of smartphones, voice search technology, and having so many other places a […]
Read More »What should the ROI on dental marketing campaigns look like? What types of dental marketing campaigns should you consider? Which dental marketing campaigns offer the best and most trackable ROIs? When it comes to marketing your dental practice, you have a few options. You can spend your budget on a wide range of options, including […]
Read More »Marketing Ideas for Dentists: Dental Rebranding There are a few different reasons why you might be looking into rebranding your dental practice. While it’s not impossible to do, it does take a lot of planning and strategy to make sure it’s effective. First, let’s take a look at why a dental practice may need […]
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