ROI on Dental Marketing Campaigns
What should the ROI on dental marketing campaigns look like? What types of dental marketing campaigns should you consider? Which dental marketing campaigns offer the best and most trackable ROIs? When it comes to marketing your dental practice, you have a few options. You can spend your budget on a wide range of options, including […]
Here’s what patients think about your ho-hum direct mail campaigns
Every dentist knows they have a 30-second window to capture the attention of their current patient. It’s even less time for potential new patients too. I am referring to the amount of time it takes the average person to walk from their mailbox to their garbage to deposit the daily junk mail into their eternal […]
How Do Your Dental Marketing Habits Measure Up?
Learn more about how your dental marketing habits compare to other practices! Marketing Management Did you know that most dentists manage their marketing in-house? Reports show that 41% of dentists are taking charge of their own marketing plans and 11% have a dedicated marketing coordinator. Those who hire someone to manage their marketing tend to […]
8 Ways to Improve Your Dental Practice Waiting Room
Have you ever asked yourself what kind of impression your dental practice waiting room leaves on your patients? When they walk through the door, the waiting room is likely the first thing that they see and first impressions are important… In this article, we’re going to go through some steps that will help you improve […]
How to Maintain or Create a Dental Blog
Creating a dental blog for your practice is one of the most cost-effective ways to bring traffic to your website, get return visitors, establish yourself as an expert, and be shown in Google search results more often. The goal is to gain more exposure while educating your visitors and turning those individuals into new patients. […]
A successful dental marketing plan on your doorstep
Conceiving an effective and successful dental marketing plan may seem like an intimidating undertaking. Luckily, you don’t have to try and think of the best dental marketing plan for your practice because we’ve already spent years figuring that out and have gotten rather good at it. And no, your dental marketing plan is not carried […]
Dental Marketing’s Guide to Responding to Online Patient’s Reviews
Part 1: Dental Marketing’s Guide to Responding to Negative Patient’s Reviews Surprisingly, we still observe many dentists and dental practice managers who don’t respond to their online reviews. Why? Responding to all patient reviews, good or bad, is an excellent opportunity for you to engage with your customers and at times, even help you turn […]
The Truth About Call Tracking in Dental Marketing
Call tracking in dental marketing has become increasingly difficult for direct mail marketers to track an accurate ROI on their various campaigns. This is due to the adoption of smartphones, voice search technology, and so many other places a prospect can research, find, and dial your business. I love the statistics compiled in this article […]
Dental Staff Coaching: The Crucial Role of Phone Skills in Shaping Your Dental Practice
In the realm of dental practice management, this article highlights the pivotal role of phone skills in shaping the success of your dental practice through effective dental staff coaching.
How to Rebrand Your Dental Practice
There are a few different reasons why you might be looking into rebranding your dental practice. While it’s not impossible to do, it does take a lot of planning and strategy to make sure it’s effective. First, let’s take a look at why a dental practice may need to be rebranded. You have an established […]