Part 1: Dental Marketing’s Guide to Responding to Negative Reviews Surprisingly, we still observes many dentists and dental practice managers who don’t respond to their online reviews. Why? Responding to all patient reviews, good or bad, is an excellent opportunity for you to engage with your customers and at times, even help you turn your […]

Creating a dental blog for your practice is one of the most cost-effective ways to bring traffic to your website, get return visitors, establish yourself as an expert and be shown in the Google search results more often.  The goal is to gain more exposure while educating your visitors and turn those individuals into new […]

Have you ever asked yourself what kind of impression your dental practice waiting room leaves on your patients? When they walk through the door, the waiting room is likely the first thing that they see and first impressions are important… In this article we’re going to go through some steps that will help you improve […]

How Do Your Dental Marketing Habits Measure Up? Learn more about how your dental marketing habits compare to other practices! Marketing Management Did you know that most dentists manage their marketing in-house? Reports show that 41% of dentists are taking charge of their own marketing plans and 11% have a dedicated marketing coordinator. Those who […]

By Jake Goates, EVP of Corporate Development – Gargle INC The Truth About Call Tracking in Dental Marketing Call tracking has become increasingly difficult for direct mail marketers to track an accurate ROI on their various campaigns. This is due to the adoption of smartphones, voice search technology, and having so many other places a […]

What should the ROI on dental marketing campaigns look like?  What types of dental marketing campaigns should you consider?  Which dental marketing campaigns offer the best and most trackable ROIs? When it comes to marketing your dental practice, you have a few options. You can spend your budget on a wide range of options, including […]

Marketing Ideas for Dentists:  Dental Rebranding   There are a few different reasons why you might be looking into rebranding your dental practice. While it’s not impossible to do, it does take a lot of planning and strategy to make sure it’s effective. First, let’s take a look at why a dental practice may need […]

Success so sweet you can taste it. That’s what every dental practice hopes for. Establishing a practice full of loyal patients who also refer their friends and family to you not only improves your bottom line, but it gives you more time to actually enjoy your success — as you won’t have to spend your […]

Dental Marketing with Social Media The Internet and social media can boast of being the game-changers in a number of ways. Not only do they help businesses have an active presence with a global reach, but they have made it that much easier for businesses to connect with their consumers. There is no business that […]