How and Why to Use Social Media to Further Your Dental Practice
Dental Marketing with Social Media The Internet and social media can boast of being the game-changers in several ways. Not only do they help businesses have an active presence with a global reach, but they have made it that much easier for businesses to connect with their consumers. No business cannot benefit from social media. […]
Build Your Brand in the Community – Dental Marketing Ideas
As a dentist, making a name for yourself and your practice is a career-long commitment. Customer service, staying on the cutting edge of technology, honing your dental skills, and dental marketing are all intricate parts of the process. While dental direct mailing, promotions, and customer service are beneficial and central to your branding success, you can […]
Advanced Tips to Advertising Your Dental Practice on Facebook
Are you successfully reaching your dental practice audience through Facebook? Chances are, your posts aren’t reaching as many people as they used to. Many business owners are scratching their heads about how to retrieve the reach they once had. Because of recent updates to Facebook, the usual posts on your page will only reach an […]
Selling the Value of Dentistry
It’s one of the longest standing debates in the dental industry: is it unprofessional to sell dentistry? Traditional schools of thought in the industry tend to cast a negative light on selling dental services, similar to the reputation that used car salesman always get for convincing customers to purchase something that perhaps looks or seems […]
Marketing Your Dental Practice through Every Stage
The life cycle of marketing your dental practice can be categorized into one of the following phases: establishment, growth, maturity, and post maturity. Post maturity can then be broken down to renewal, steady state, or decline. While many of you know the exact life cycle phase of your business, do you know what that phase […]