Getting Started
Marketing for Dentists
Marketing For Dentists – Creating Your Dental Marketing Plan
When it comes to finding new patients for your dental office, you can no longer only rely on reputation and referrals. You need to use dental office marketing strategies to create an image, sustain your current clientele and find new local patients. At Dental Marketing by DPM, we know how to use marketing solutions to help you achieve these goals. Our one-of-a-kind direct mail strategy has helped dozens of dental clinics across the country grow their practices.
Steps to Market Your Dental Office
When it comes to finding new patients for your dental office, you can no longer only rely on reputation and referrals. You need to use dental practice marketing strategies to create an image, sustain your current clientele and find new local patients. At DentalMarketing.net, we know how to use marketing solutions to help you achieve these goals. Our one-of-a-kind dental direct mail strategy has helped dozens of dental clinics across the country grow their practices.
Targeted Mailing Lists
By creating a targeted mailing list, you can minimize your budget and reach patients who are actually local to your office. Targeted marketing uses lists of names and addresses within a specific zip code or geographic radius of your practice. These can be defined by demographics and you can narrow the list by choosing various different criteria. Demographics include gender, income level and type of treatment needed. A targeted mailing from DentalMarketing.net list will help you focus your marketing efforts where they matter and spend money more efficiently.
Dental Postcards
We mail beautiful, full-color postcards to new and existing patients on your targeted mailing list. These postcards establish an image and attract new patients to your office. You can include information about specific dental problems and available treatments as educational tools while also advertising your practice. You can also use the postcards to include information about your practice’s history and descriptions of modern technology or equipment used. We use successful dental postcard templates that match the look and feel of your specific practice.
Call Tracking and Scoring
Once we’ve mailed the postcards to your targeted list, we’ll start tracking their performance. Each postcard has a unique number that routes back to your primary office number. This number allows us to monitor patient calls in real-time. By tracking the quantity and quality of phone calls, we can improve each postcard mailing. Tracking and scoring calls create accountability for us and your staff, so performance can be improved. Improved performance turns phone calls into new patients, which eventually leads to increased revenue for your dental practice.
Call Us to Get Started
Now that you’ve learned about what it takes to market your dental office, it’s time to get started with DentalMarketing.net. We’ll help you develop a successful marketing campaign and see it through. You can use our practice dashboard 24/7 to keep updated on your campaign, and our dedicated dental practice marketing team is here to provide you with expert advice and strategies. Call us now at 877-319-7772!
Set Your Goals
It’s important to develop reasonable goals for both you and your staff. Start by looking at where you could use some improvements. Whether it’s for your marketing strategy, patient satisfaction or potential patient outreach, you need to set goals that will improve your practice. Sit down with your staff and brainstorm attainable goals together. Getting the opinion and outlook of every single member of your practice will help you create multiple, well-rounded goals.
Dental Marketing Experts Set Goals for Practice Growth
With so many dental practices in the industry, it’s not enough to simply rely on the excellent services of your practice. Even if your practice has a stellar reputation among your community, it’s imperative to create a brand and set goals for your office. Setting goals can not only help the quality of staff’s work improve, but it can also help you evolve and promote the brand you’ve created for your office. Here are some tips from our dental marketing experts to get you started on setting goals for the continued growth of your dental practice.
Determining Which Goals to Set
It’s important to develop reasonable goals for both you and your staff. Start by looking at where you could use some improvements. Whether it’s for your marketing strategy, patient satisfaction or potential patient outreach, you need to set goals that will improve your practice. Sit down with your staff and brainstorm attainable goals together. Getting the opinion and outlook of every single member of your practice will help you create multiple, well-rounded goals.
Establishing Attainable Goals
While creating lofty goals can be good, you also need to make sure that your goals aren’t too ambitious. Creating multiple, overly ambitious objectives that are difficult to reach can significantly lower morale. Establish a handful of productive, but attainable goals for the month. These goals can be anything from increasing the number of your patients to boosting the number of calls your practice receives. These goals can be reached by significantly increasing your marketing strategy.
Reaching Your Goals
Your goals won’t be reached by simply mentioning them once to your staff and forgetting them. It’s imperative to have constant reminders of your goals. Create an incentive for your staff that will motivate them to reach your goal at a certain time.
If you’re struggling to reach your goals for your dental practice, contact DentalMarketing.net today. Our dental marketing experts can help you significantly grow your practice and client base. We have many dental marketing ideas that we’re excited to share with your practice. For expert dental marketing advice, call DentalMarketing.net today at 877-319-7772.
What Services Should You Use
At Dental Marketing, we use an ingenious system to advertise and track our campaign in one swoop. We offer customized postcards plus extra services to gauge the success of our efforts. Start by choosing one of our pre-designed postcards. All our templates were created by professional graphic designers and can be customized to match your office’s brand and personality.
Chances are marketing wasn’t a hot topic in dental school, so how do you reach new patients? While recommendations and word of mouth is helpful, there’s more you can do to reach potential clients around your area. Instead of adding more to your plate, DentalMarketing.com can handle all your marketing needs. We provide more than just the standard dental postcard services.
We specialize in marketing for dentists just like you across the country. With our services, you can reach more clients in your area without any formal marketing training. Create buzz about your clinic with dental postcards and marketing mailers made by professional graphic designers. Spread the word about your latest in-office specials and train your front office staff to get the most out of calls and inquiries.
Custom Graphic Design Services for Mailers and Dental Postcards
At DentalMarketing.com, we use an ingenious system to advertise and track our campaign in one swoop. We offer customized postcards plus extra services to gauge the success of our efforts. Start by choosing one of our pre-designed postcards. All our templates were created by professional graphic designers and can be customized to match your office’s brand and personality. Our all inclusive services take care of printing and mailing these cards to clients in your area. We even handle postage and delivery for you.
Once these mailers have been delivered, the calls will start rolling in. As your office receives clients from our postcards, we track the call volume to measure the effectiveness of your campaign. If you don’t see the success you want, we can adjust your strategy from there.
Full-Service Marketing Talent
In addition to our graphic design and dental postcard services, we offer additional services. Curious how your front desk staff handles calls? We measure calls based on 15 proven and important metrics that reveal staff and campaign performance. Your staff can also benefit from our 20 plus instructional videos to improve phone skills and teach them how to close an appointment. With 24/7 access to our reporting dashboard and support from our marketing team, your dental clinic will start feeling busier and busier.