How Creature Comforts Can Boost Your Word-of-Mouth Marketing
“Oh, I just love my dentist!” Wouldn’t it be great if all of your patients had the same reaction when the topic of dental offices comes up in their casual conversations? Word-of-mouth marketing is one of the best ways to gain new patients—those who are referred by friends, family, or co-workers are much more likely […]
What Does Your Website Say About You?
In the dental industry, first impressions are everything. In fact, good first impressions are a big factor in getting new patients coming through your door. And while direct mail postcards are a great way to make those first impressions with potential patients on paper, there’s a good chance that before they step into your office […]
4 Essentials in Your 2015 Marketing Mix
Every business has the moment of realization that the quote “If you build it, they will come” is definitely not reality—especially in terms of gaining and retaining new dental clients. Having and running a dental practice is not enough in today’s competitive dental market. You must see yourself both as a marketer and as a […]
Marketing Your Dental Practice through Every Stage
The life cycle of marketing your dental practice can be categorized into one of the following phases: establishment, growth, maturity, and post maturity. Post maturity can then be broken down to renewal, steady state, or decline. While many of you know the exact life cycle phase of your business, do you know what that phase […]
The Value of Missed Calls
Did you know that each time your staff doesn’t call someone back, it costs you $200? On average, you miss about 35% of the calls that postcard campaigns generate. These missed calls from clients, return or potential, are due to a few controllable factors: they are missed before you open, when you’re at lunch, closed […]