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Planning Ahead: Mapping Out Your Marketing Success

Marketing success

As a dentist, you know the power of a confident smile – and as a marketing expert, you know the power of a strong strategy. To be successful in your practice, you must ensure your marketing tactics match your professional skills. In today’s world, patient expectations are sky-high and the competition fierce, which is why […]

Dental Marketing Strategies: Navigating the Digital Landscape

Dental Marketing

In the bustling world of modern dentistry, a comprehensive and dynamic marketing strategy is essential for practitioners looking to stand out and attract new patients. As we step into a new year, it’s crucial for dentists to not only provide exceptional clinical care but also to leverage effective marketing strategies. This blog post will explore […]

Revitalize Your Dental Practice: Strategic Marketing for Year-End Success

Dental Marketing

Cultivating patient engagement and promoting optimal oral health extends beyond the confines of your dental practice. As a dentist, it’s not just your job to provide exceptional care; it’s also important to remind your patients about their opportunities before the year ends. This is where personalized dental direct mail and dental marketing can significantly impact. […]

7 Dental Marketing Strategies You Should Be Using With Your Dental Practice Right Now

Dental Marketing Strategies

Follow these seven simple, affordable, and effective dental marketing strategies to differentiate your dental practice from the rest, earn the trust of your patients, get repeat business, and increase your profits. 1. Target Your Audience A smart way to spend your advertising dollars is to target a specific audience and direct your marketing communications directly to […]

Here’s what patients think about your ho-hum direct mail campaigns

Here's what patients think about your ho-hum direct mail campaigns

Every dentist knows they have a 30-second window to capture the attention of their current patient. It’s even less time for potential new patients too. I am referring to the amount of time it takes the average person to walk from their mailbox to their garbage to deposit the daily junk mail into their eternal […]

How to Rebrand Your Dental Practice

Dental practice

There are a few different reasons why you might be looking into rebranding your dental practice. While it’s not impossible to do, it does take a lot of planning and strategy to make sure it’s effective. First, let’s take a look at why a dental practice may need to be rebranded. You have an established […]

The Sherlock Holmes of Dental Marketing Firms

It may strike you as strange that we would compare ourselves to the world’s most famous fictional detective. What does direct mail have to do with mystery anyway? Sadly, a lot more than you would probably be comfortable with. Most dental marketing firms have no evidence for what actually happens after they take their clients’ […]