By Jake Goates, EVP of Corporate Development – Gargle INC The Truth About Call Tracking in Dental Marketing Call Tracking has become increasingly difficult for direct mail marketers to track an accurate ROI on their various campaigns due to the adoption of smartphones, voice search technology, and having so many other places a prospect can […]

Are you looking for a new way to reach potential patients? It’s time to look at other unique ways to promote your dental practice. Consider a direct mail marketing plan to help you and your dental office stand out and now you can also introduce yourself to new neighbors! Why Direct Mail? So, what about […]

2019 Dental Marketing Plans Did you begin the New Year with goals for your dental practice? Now that you’re a few weeks into 2019, do you still have your sights set on these goals? Almost every individual and business begins the New Year with a lot of motivation and the best of intentions set on […]

Dental Marketing with Social Media The Internet and social media can boast of being the game-changers in a number of ways. Not only do they help businesses have an active presence with a global reach, but they have made it that much easier for businesses to connect with their consumers. There is no business that […]

As millions of parents prepare their children to head back to school, you should be preparing your office and dental practice marketing. New school clothes, supplies, immunizations, and health checkups are all necessities in the minds of parents. Help make sure your practice finds its way onto the list. Here are some ways to “up […]

Marketing a dental office is something we know a lot about. This is probably because we have had so many clients who have sought out the best methods for marketing a dental office and have consistently chosen to work with us. This might have something to do with the fact that we are the cheapest […]

What if someone told you that you could dramatically increase your practice’s production numbers without ever adding new dental patients? Would you want to find out how? Absolutely! Chances are that as you read this, your office is sitting on a big chunk of lost production potential just because of inactive patients. Making a few […]

Summertime allows parents to switch up the schedule and find some alternative activities for their children to do.  Swimming, summer sports camps, recreational activities, relaxation, and travel are just a few to think about. Your patients will likely have a busy schedule, so be sure to remind them of some proactive precautions they can take to […]

When it comes to marketing a dental practice, acquiring new patients who set appointments is one hurdle. But getting them to actually show up for their appointment, and the appointments they continue to set is another hurdle. Surveys from dental offices report that up to 10 percent of all appointments are cancelled. This leaves the […]