Welcome to the Neighborhood: How New Move-In Mailers Can Help Your Dental Practice Make a Lasting First Impression
Moving to a new neighborhood is an exciting yet overwhelming experience. New residents are not just looking for a house but also for new connections, services, and businesses to meet their family’s needs. Tapping into this unique opportunity can significantly boost your practice as a dental practitioner. In this digital age, where marketing strategies constantly […]
Your 2024 Dental Marketing Goals: Planning for Achievement
2024 Dental Marketing Plans It’s time to start thinking and planning ahead! Did you begin the 2023 New Year simply thankful you made it through 2022, or did you go in with a pretty organized marketing plan for your dental practice? Now that we are a few months from 2024, do you still have your […]
Here’s What Patients Think About Your Ho-Hum Direct Mail Campaigns
Every dentist knows they have a 30-second window to capture the attention of their current patient. It’s even less time for potential new patients too. I am referring to the amount of time it takes the average person to walk from their mailbox to their garbage to deposit the daily junk mail into their eternal […]
Elevate Your Dental Marketing: Your Practice Gets New Patients
Direct mail is a dental marketing strategy that involves sending a postcard to your prospects and current patients — used by many both business-to-consumer and business-to-business selling strategies. This marketing strategy has been around for years in the dental marketing space and still is a must-have in your dental marketing strategy. Before any dentist starts a […]
The Truth About Call Tracking in Dental Marketing
Call tracking in dental marketing has become increasingly difficult for direct mail marketers to track an accurate ROI on their various campaigns. This is due to the adoption of smartphones, voice search technology, and so many other places a prospect can research, find, and dial your business. I love the statistics compiled in this article […]
How and Why to Use Social Media to Further Your Dental Practice
Dental Marketing with Social Media The Internet and social media can boast of being the game-changers in several ways. Not only do they help businesses have an active presence with a global reach, but they have made it that much easier for businesses to connect with their consumers. No business cannot benefit from social media. […]
Dealing With Patient No-Shows
When it comes to marketing a dental practice, acquiring new patients who set appointments is one hurdle. But getting them actually to show up for their appointment and the appointments they continue to set is another hurdle. Surveys from dental offices report that up to 10 percent of all appointments are canceled. This leaves the […]
The 6 Absolute Must-Do’s Before Doing Any Marketing: Design Edition
A professional-looking design can set you apart from your competitors when sending out direct mail marketing. We’ve compiled the most crucial aspects for creating the best marketing design pieces to attract prospective patients. Obtain a hi-res logo and any awards or recognition you or your office may have earned. Show off who you are and […]
Advanced Tips to Advertising Your Dental Practice on Facebook
Are you successfully reaching your dental practice audience through Facebook? Chances are, your posts aren’t reaching as many people as they used to. Many business owners are scratching their heads about how to retrieve the reach they once had. Because of recent updates to Facebook, the usual posts on your page will only reach an […]
Selling the Value of Dentistry
It’s one of the longest standing debates in the dental industry: is it unprofessional to sell dentistry? Traditional schools of thought in the industry tend to cast a negative light on selling dental services, similar to the reputation that used car salesman always get for convincing customers to purchase something that perhaps looks or seems […]