Showing results for category: Dental Marketing

How Much Should You Be Spending on Dental Marketing?

This is a question that every dentist probably asks either themselves or a professional at several points throughout their career. Every practice is different, with different levels of profitability, patient demographics, and more. While there’s no specific right or wrong answer to this question in terms of dollar figures, there are some general guidelines and […]

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Maximize Website Conversions with Online Appointment Scheduling

How many people who visit your dental website for the first time actually call your office to make an appointment? Having a website that ranks well in search engines and gets a decent amount of visitors every month is great, but if you’re not seeing results from those visits in terms of new patients, the […]

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Changes to Google’s Local Search: What You Need to Know

Google has once again changed the format of its local search results, and there are some important factors you’ll want to know about as you continue to market your dental practice to a local online audience. For the past few years, Google displayed local results in what was referred to as the 7-pack. Essentially, this […]

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How Creature Comforts Can Boost Your Word-of-Mouth Marketing

“Oh, I just love my dentist!” Wouldn’t it be great if all of your patients had the same reaction when the topic of dental offices comes up in their casual conversations? Word-of-mouth marketing is one of the best ways to gain new patients—those who are referred by friends, family, or co-workers are much more likely […]

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All About Logos

While every dental practice has a name, not every practice has a logo. Even then, however, there are a lot of dental logos that leave a lot to be desired. When it comes down to it, logos are an essential element of your dental marketing mix. They can help show not only who you are […]

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The Difference That Quality Printing Makes With Direct Mail Postcards

No matter what kind of business you run, the quality of your marketing materials is just as important as the quality of the services you provide. After all, if your marketing materials present an unprofessional image of your business, clients will not be inclined to purchase your services. Presenting a professional image in your advertising […]

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Why Are Direct Mail Postcards so Effective at Gaining New Dental Patients?

According to the United States Postal Service, postcards are the most likely to be read out of all the marketing materials available, so what makes these pint-sized paper products so effective? While many factors play a part in their success, here are a few key reasons why direct-mail postcards are powerful marketing tools in the […]

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Building Your Staff

The sense of responsibility and care you feel for each patient should also be shared with your staff. While a patient’s experience is mostly based on your abilities, your staffs experience, and success is often based on their own ability to meet goals and fulfill their duties. Your dental assistants, hygienists, and office staff will […]

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Targeting Your Target Audience

  Your dental practice realistically could be a perfect fit for every person needing dental services, but even in a highly needed service-based business all customers don’t see it that way. Fitting the needs of a wide array of customers is one of the many business challenges you face daily, not to mention staying up […]

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Targeting College Students

As summer comes to a close, it’s easy to begin to see to-do lists grow with back-to-school items to be checked off. A demographic often forgotten is college-aged students, 18 to 25 years old. This demographic of collage students presents a unique set of opportunities and challenges to your practice. Here is some help as […]

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