Selling the Value of Dentistry
It’s one of the longest standing debates in the dental industry: is it unprofessional to sell dentistry? Traditional schools of thought in the industry tend to cast a negative light on selling dental services, similar to the reputation that used car salesman always get for convincing customers to purchase something that perhaps looks or seems […]
Why Office Culture Is Important for a Successful Dental Practice
In the corporate world, office culture is an important element of a successful business. This is especially the case for modern startup businesses that want to attract and retain a certain type of employee. While office culture gets a lot of attention in the corporate world, oftentimes in the dental industry it’s not emphasized enough […]
How Much Should You Be Spending on Dental Marketing?
This is a question that every dentist probably asks either themselves or a professional at several points throughout their career. Every practice is different, with different levels of profitability, patient demographics, and more. While there’s no specific right or wrong answer to this question in terms of dollar figures, there are some general guidelines and […]
4 Essentials in Your 2015 Marketing Mix
Every business has the moment of realization that the quote “If you build it, they will come” is definitely not reality—especially in terms of gaining and retaining new dental clients. Having and running a dental practice is not enough in today’s competitive dental market. You must see yourself both as a marketer and as a […]
Marketing Your Dental Practice through Every Stage
The life cycle of marketing your dental practice can be categorized into one of the following phases: establishment, growth, maturity, and post maturity. Post maturity can then be broken down to renewal, steady state, or decline. While many of you know the exact life cycle phase of your business, do you know what that phase […]