By Jake Goates, EVP of Corporate Development – Gargle INC The Truth About Call Tracking in Dental Marketing Call tracking has become increasingly difficult for direct mail marketers to track an accurate ROI on their various campaigns. This is due to the adoption of smartphones, voice search technology, and having so many other places a […]
Read More »When it comes to marketing a dental practice, acquiring new patients who set appointments is one hurdle. But getting them to actually show up for their appointment, and the appointments they continue to set is another hurdle. Surveys from dental offices report that up to 10 percent of all appointments are cancelled. This leaves the […]
Read More »Dental practice marketing is a game of leads. Those who show interest and need dental services should be taken care of. Equipping yourself and your staff with the following knowledge will enable you to actively project, plan, implement best practices. Handling Missed Calls Your office receives up to 80% of incoming business via telephone. Missing […]
Read More »Did you know that each time your staff doesn’t call someone back, it costs you $200? On average, you miss about 35% of the calls that postcard campaigns generate. These missed calls from clients, return or potential, are due to a few controllable factors: they are missed before you open, when you’re at lunch, closed […]
Read More »Wanted to share some of our call analytics data in regards to the importance of answering the dang phone when potential new patients call! 🙂 If you’re going to spend your hard earned money on any marketing, make sure to have accountability in place at your front desk, so that the calls are answered! Nobody […]
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