The Truth About Call Tracking in Dental Marketing
Call tracking in dental marketing has become increasingly difficult for direct mail marketers to track an accurate ROI on their various campaigns. This is due to the adoption of smartphones, voice search technology, and so many other places a prospect can research, find, and dial your business. I love the statistics compiled in this article […]
Dental Staff Coaching: The Crucial Role of Phone Skills in Shaping Your Dental Practice
In the realm of dental practice management, this article highlights the pivotal role of phone skills in shaping the success of your dental practice through effective dental staff coaching.
Dealing With Patient No-Shows
When it comes to marketing a dental practice, acquiring new patients who set appointments is one hurdle. But getting them actually to show up for their appointment and the appointments they continue to set is another hurdle. Surveys from dental offices report that up to 10 percent of all appointments are canceled. This leaves the […]
5 Things That Will Make or Break A Lead
Dental practice marketing is a game of leads. Those who show interest and need dental services should be taken care of. Equipping yourself and your staff with the following knowledge will enable you to project, plan, and implement best practices actively. Handling Missed Calls Your office receives up to 80% of incoming business via telephone. […]
The Real Cost of a Missed Call
Did you realize that each time your staff doesn’t answer and return a missed call, it costs you $200? By and large, you may miss around 35% of the calls that your postcard marketing efforts may produce. These missed calls from patients, return or potential, are because of a couple of controllable variables: they are […]
The Value of Missed Calls
Did you know that each time your staff doesn’t call someone back, it costs you $200? On average, you miss about 35% of the calls that postcard campaigns generate. These missed calls from clients, return or potential, are due to a few controllable factors: they are missed before you open, when you’re at lunch, closed […]
“If a phone rings in a practice and no one is around to hear it, does it make a sound?”
Wanted to share some of our call analytics data in regards to the importance of answering the dang phone when potential new patients call! 🙂 If you’re going to spend your hard earned money on any marketing, make sure to have accountability in place at your front desk, so that the calls are answered! Nobody […]