Planning Ahead: Mapping Out Your Marketing Success
As a dentist, you know the power of a confident smile – and as a marketing expert, you know the power of a strong strategy. To be successful in your practice, you must ensure your marketing tactics match your professional skills. In today’s world, patient expectations are sky-high and the competition fierce, which is why […]
Dental Marketing Strategies: Navigating the Digital Landscape
In the bustling world of modern dentistry, a comprehensive and dynamic marketing strategy is essential for practitioners looking to stand out and attract new patients. As we step into a new year, it’s crucial for dentists to not only provide exceptional clinical care but also to leverage effective marketing strategies. This blog post will explore […]
Use the Marketing Message to Patients and Potential Patients: Maximize Your Dental Benefits Before the Year Ends
As the end of the year approaches, it’s not just the holiday season that should be on your mind. It’s also the ideal time to make the most out of your dental benefits before they reset. Many overlook these benefits, leading to missed opportunities for maintaining oral health and saving money. In this blog post, […]
Welcome to the Neighborhood: How New Move-In Mailers Can Help Your Dental Practice Make a Lasting First Impression
Moving to a new neighborhood is an exciting yet overwhelming experience. New residents are not just looking for a house but also for new connections, services, and businesses to meet their family’s needs. Tapping into this unique opportunity can significantly boost your practice as a dental practitioner. In this digital age, where marketing strategies constantly […]
Your 2024 Dental Marketing Goals: Planning for Achievement
2024 Dental Marketing Plans It’s time to start thinking and planning ahead! Did you begin the 2023 New Year simply thankful you made it through 2022, or did you go in with a pretty organized marketing plan for your dental practice? Now that we are a few months from 2024, do you still have your […]
7 Dental Marketing Strategies You Should Be Using With Your Dental Practice Right Now
Follow these seven simple, affordable, and effective dental marketing strategies to differentiate your dental practice from the rest, earn the trust of your patients, get repeat business, and increase your profits. 1. Target Your Audience A smart way to spend your advertising dollars is to target a specific audience and direct your marketing communications directly […]
Here’s What Patients Think About Your Ho-Hum Direct Mail Campaigns
Every dentist knows they have a 30-second window to capture the attention of their current patient. It’s even less time for potential new patients too. I am referring to the amount of time it takes the average person to walk from their mailbox to their garbage to deposit the daily junk mail into their eternal […]
4 Essentials in Your 2023 Marketing Mix
Every business has the moment of realization that the quote “If you build it, they will come” is definitely not reality—especially in terms of gaining and retaining new dental clients. Having and running a dental practice is not enough in today’s competitive dental market. You must see yourself both as a marketer and as a […]
8 Ways to Improve Your Dental Practice Waiting Room
Have you ever asked yourself what kind of impression your dental practice waiting room leaves on your patients? When they walk through the door, the waiting room is likely the first thing that they see and first impressions are important… In this article, we’re going to go through some steps that will help you […]
How to Maintain or Create a Dental Blog
Creating a dental blog for your practice is one of the most cost-effective ways to bring traffic to your website, get return visitors, establish yourself as an expert, and be shown in Google search results more often. The goal is to gain more exposure while educating your visitors and turning those individuals into new patients. […]