Dental Marketing’s Guide to Responding to Online Patient’s Reviews
Part 1: Dental Marketing’s Guide to Responding to Negative Patient’s Reviews Surprisingly, we still observe many dentists and dental practice managers who don’t respond to their online reviews. Why? Responding to all patient reviews, good or bad, is an excellent opportunity for you to engage with your customers and at times, even help you turn […]
Elevate Your Dental Marketing: Your Practice Gets New Patients
Direct mail is a dental marketing strategy that involves sending a postcard to your prospects and current patients — used by many both business-to-consumer and business-to-business selling strategies. This marketing strategy has been around for years in the dental marketing space and still is a must-have in your dental marketing strategy. Before any dentist starts a […]
The Truth About Call Tracking in Dental Marketing
Call tracking in dental marketing has become increasingly difficult for direct mail marketers to track an accurate ROI on their various campaigns. This is due to the adoption of smartphones, voice search technology, and so many other places a prospect can research, find, and dial your business. I love the statistics compiled in this article […]
Facebook for Dentists: 8 Effective Post Ideas to Attract More Patients
Want to leverage Facebook to promote your dental practice? Or you’ve been on Facebook for a while now but don’t have ideas to engage your audience? In either case, you can use these 8 Facebook for dentists-themed post ideas to attract new followers, engage the existing ones, and enhance your brand’s identity and online visibility. […]
How to Rebrand Your Dental Practice
There are a few different reasons why you might be looking into rebranding your dental practice. While it’s not impossible to do, it does take a lot of planning and strategy to make sure it’s effective. First, let’s take a look at why a dental practice may need to be rebranded. You have an […]
5 Tools to Help With Your Dental Practice Marketing
Success is so sweet you can taste it. That’s what every dental practice hopes for. Establishing a practice full of loyal patients who also refer their friends and family to you not only improves your bottom line, but it gives you more time to actually enjoy your success — as you won’t have to spend […]
How and Why to Use Social Media to Further Your Dental Practice
Dental Marketing with Social Media The Internet and social media can boast of being the game-changers in several ways. Not only do they help businesses have an active presence with a global reach, but they have made it that much easier for businesses to connect with their consumers. No business cannot benefit from social media. […]
Build Your Brand in the Community – Dental Marketing Ideas
As a dentist, making a name for yourself and your practice is a career-long commitment. Customer service, staying on the cutting edge of technology, honing your dental skills, and dental marketing are all intricate parts of the process. While dental direct mailing, promotions, and customer service are beneficial and central to your branding success, you can […]
Dealing With Patient No-Shows
When it comes to marketing a dental practice, acquiring new patients who set appointments is one hurdle. But getting them actually to show up for their appointment and the appointments they continue to set is another hurdle. Surveys from dental offices report that up to 10 percent of all appointments are canceled. This leaves the […]
5 Things That Will Make or Break A Lead
Dental practice marketing is a game of leads. Those who show interest and need dental services should be taken care of. Equipping yourself and your staff with the following knowledge will enable you to project, plan, and implement best practices actively. Handling Missed Calls Your office receives up to 80% of incoming business via telephone. […]