DentalMarketing.net Blog

How Much Should You Be Spending on Dental Marketing?

This is a question that every dentist probably asks either themselves or a professional at several points throughout their career. Every practice is different, with different levels of profitability, patient demographics, and more. While there’s no specific right or wrong answer to this question in terms of dollar figures, there are some general guidelines and […]

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Why You Need a Dental Marketing Video

You’ve heard the common saying, “A picture is worth a thousand words.” But if that’s the case, then what is a video worth? Amongst all of your other online marketing strategies for your dental office, a marketing video can prove to be one of the most valuable. A Virtual Office Visit It’s always a good […]

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Maximize Website Conversions with Online Appointment Scheduling

How many people who visit your dental website for the first time actually call your office to make an appointment? Having a website that ranks well in search engines and gets a decent amount of visitors every month is great, but if you’re not seeing results from those visits in terms of new patients, the […]

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The Power of Freebies in Dental Marketing

The word “free” is undoubtedly one of the most persuasive in the English language. When it comes to marketing or advertising, promoting anything free is sure to get the attention of your audience. Everyone loves free! Free means no risk and an automatic win for them. Studies show that far more consumers respond to free […]

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Changes to Google’s Local Search: What You Need to Know

Google has once again changed the format of its local search results, and there are some important factors you’ll want to know about as you continue to market your dental practice to a local online audience. For the past few years, Google displayed local results in what was referred to as the 7-pack. Essentially, this […]

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5 Tips for Better Dental Marketing Copywriting

There are a lot of factors that go into making dental marketing successful for your practice. Not only do you have to decide what type of audience to market to, but you also have to decide which tactics to use and how those tactics appear to your audience. With a lot of dental marketing materials […]

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How Creature Comforts Can Boost Your Word-of-Mouth Marketing

“Oh, I just love my dentist!” Wouldn’t it be great if all of your patients had the same reaction when the topic of dental offices comes up in their casual conversations? Word-of-mouth marketing is one of the best ways to gain new patients—those who are referred by friends, family, or co-workers are much more likely […]

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To Blog or Not to Blog?

For the past several years blogging has been a hot topic in dental marketing. In the online marketing realm, blogging sits in the same category as social media activity in helping establish and build your online presence. Every dental practice takes a different approach to blogging. Maybe your practice still hasn’t established a blog, or […]

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All About Logos

While every dental practice has a name, not every practice has a logo. Even then, however, there are a lot of dental logos that leave a lot to be desired. When it comes down to it, logos are an essential element of your dental marketing mix. They can help show not only who you are […]

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Marketing to Families

We’ve recently written about dental marketing for seniors and college students, but if families happen to be the main focus for your dental practice, this post is for you. Here are a few suggestions for making your marketing efforts towards families more effective: Know What Your Decision Makers Are Looking For When you market to […]

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