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In the competitive landscape of the dental industry, attracting and retaining new patients is crucial for the growth and sustainability of your practice. One innovative and effective way to achieve this is by harnessing the power of new move-in mailers. These targeted marketing strategies help you reach potential patients and...

Moving to a new neighborhood is an exciting yet overwhelming experience. New residents are not just looking for a house but also for new connections, services, and businesses to meet their family's needs. Tapping into this unique opportunity can significantly boost your practice as a dental practitioner. In this digital...

2024 Dental Marketing Plans It's time to start thinking and planning ahead! Did you begin the 2023 New Year simply thankful you made it through 2022, or did you go in with a pretty organized marketing plan for your dental practice? Now that we are a few months from 2024,  do you...

What should the ROI on dental marketing campaigns look like?  What types of dental marketing campaigns should you consider?  Which dental marketing campaigns offer the best and most trackable ROIs? When it comes to marketing your dental practice, you have a few options. You can spend your budget on a wide...

Follow these seven simple, affordable, and effective dental marketing strategies to differentiate your dental practice from the rest, earn the trust of your patients, get repeat business, and increase your profits. 1. Target Your Audience A smart way to spend your advertising dollars is to target a specific audience and direct your marketing...

Are you looking for a new way to reach potential patients? It's time to look at other unique ways to promote your dental practice. Consider a direct mail marketing plan to help you and your dental office stand out and now you can also introduce yourself to new neighbors! Why Direct...

Every dentist knows they have a 30-second window to capture the attention of their current patient. It's even less time for potential new patients too. I am referring to the amount of time it takes the average person to walk from their mailbox to their garbage to deposit the daily...

Learn more about how your dental marketing habits compare to other practices! Marketing Management Did you know that most dentists manage their marketing in-house? Reports show that 41% of dentists are taking charge of their own marketing plans and 11% have a dedicated marketing coordinator. Those who hire someone to manage their...

Have you ever asked yourself what kind of impression your dental practice waiting room leaves on your patients? When they walk through the door, the waiting room is likely the first thing that they see and first impressions are important... In this article, we’re going to go through some steps that...

Creating a dental blog for your practice is one of the most cost-effective ways to bring traffic to your website, get return visitors, establish yourself as an expert, and be shown in Google search results more often.  The goal is to gain more exposure while educating your visitors and turning...

Conceiving an effective and successful dental marketing plan may seem like an intimidating undertaking.  Luckily, you don’t have to try and think of the best dental marketing plan for your practice because we’ve already spent years figuring that out and have gotten rather good at it. And no, your dental...

Why are your dental patients cancelling their appointments frequently or just deciding not to show up? Is it because of your online profile? A question every dentist should be asking themselves regularly. However, we understand that this very question can be, at times, nearly impossible to answer. Not only is this...

Part 1: Dental Marketing's Guide to Responding to Negative Patient's Reviews Surprisingly, we still observe many dentists and dental practice managers who don't respond to their online reviews. Why? Responding to all patient reviews, good or bad, is an excellent opportunity for you to engage with your customers and at times,...

Direct mail is a dental marketing strategy that involves sending a postcard to your prospects and current patients — used by many both business-to-consumer and business-to-business selling strategies.  This marketing strategy has been around for years in the dental marketing space and still is a must-have in your dental marketing strategy. Before...

Call tracking in dental marketing has become increasingly difficult for direct mail marketers to track an accurate ROI on their various campaigns. This is due to the adoption of smartphones, voice search technology, and so many other places a prospect can research, find, and dial your business. I love the...

Are you looking to promote your dental practice but feel unsure where to start? There are all sorts of online dental marketing ideas out there and making a dental marketing plan can feel overwhelming. Here are some effective and simple ways to get started. These methods are current and up-to-date...

In the realm of dental practice management, this article highlights the pivotal role of phone skills in shaping the success of your dental practice through effective dental staff coaching. Mastering Your Office Telephone We've all experienced automated phone systems and had a variety of experiences with them. They give us the power...

Want to leverage Facebook to promote your dental practice? Or you’ve been on Facebook for a while now but don’t have ideas to engage your audience? In either case, you can use these 8 Facebook for dentists-themed post ideas to attract new followers, engage the existing ones, and enhance your brand’s...

There are a few different reasons why you might be looking into rebranding your dental practice. While it’s not impossible to do, it does take a lot of planning and strategy to make sure it’s effective. First, let’s take a look at why a dental practice may need to be rebranded. ...

Success is so sweet you can taste it. That’s what every dental practice hopes for. Establishing a practice full of loyal patients who also refer their friends and family to you not only improves your bottom line, but it gives you more time to actually enjoy your success -- as...

Dental Marketing with Social Media The Internet and social media can boast of being the game-changers in several ways. Not only do they help businesses have an active presence with a global reach, but they have made it that much easier for businesses to connect with their consumers. No business cannot...

Marketing a dental office is something we know a lot about. This is probably because we have had so many clients who have sought out the best methods for marketing a dental office and have consistently chosen to work with us. This might have something to do with the fact...

What if someone told you that you could dramatically increase your practice’s production numbers without adding new dental patients? Would you want to find out how? Absolutely! Chances are that as you read this, your office is sitting on a big chunk of lost production potential just because of inactive...

As a dentist, making a name for yourself and your practice is a career-long commitment. Customer service, staying on the cutting edge of technology, honing your dental skills, and dental marketing are all intricate parts of the process. While dental direct mailing, promotions, and customer service are beneficial and central to...

When it comes to marketing a dental practice, acquiring new patients who set appointments is one hurdle. But getting them actually to show up for their appointment and the appointments they continue to set is another hurdle. Surveys from dental offices report that up to 10 percent of all appointments...

Dental practice marketing is a game of leads. Those who show interest and need dental services should be taken care of. Equipping yourself and your staff with the following knowledge will enable you to project, plan, and implement best practices actively. Handling Missed Calls Your office receives up to 80% of incoming...

As millions of parents prepare their children to head back to school, you should be preparing your office and dental practice marketing. New school clothes, supplies, immunizations, and health checkups are all necessities in parents' minds. Help make sure your practice finds its way onto the list. Here are some...

Marketing your dental practice can be tricky business. After all, you graduated in dentistry – not marketing! But it doesn’t have to be that hard. By utilizing these 9 best resources focusing on marketing for dentists,  you'll have more success keeping your current patients and winning over many more. 1- Strategy...

Your dental practice reasonably could be an ideal fit for each individual requiring dental treatment, yet even in a much-required, health-based business, all potential patients don't view it that way. Addressing the needs of a wide variety of patients is one of the numerous business dilemmas you confront daily, as...

Summertime allows parents to switch up the schedule and find some alternative activities for their children to do.  Swimming, summer sports camps, recreational activities, relaxation, and travel are just a few to consider. Your patients will likely have a busy schedule, so be sure to remind them of some proactive...

Successful direct marketing postcard campaigns don't just happen by chance. It is a science!  We don't base our mailings on our "personal feelings" about a card design and hope it works.  We are applying proven strategies to the card design that we know will improve the performance of that dental...

There was a time when dentists had nothing else to rely on but traditional means to market their dental practice. Today, with the advent of the Internet and social media, dental professionals the world over have gained an invaluable tool, not only for promoting their services to get warm bodies through...

One of the most important aspects of any marketing is timing. Understanding the importance of timing helps keep your messaging dynamic and relevant. With spring starting next week, now is the time to start considering ways you can gear your marketing for the season. Below, we’ve compiled some examples of headlines...

A professional-looking design can set you apart from your competitors when sending out direct mail marketing. We’ve compiled the most crucial aspects for creating the best marketing pieces to attract prospective patients. Obtain a hi-res logo and any awards or recognition you or your office may have earned. Show off who...

Including an offer on your postcard accounts for as much as 20% of the postcard's success. This being the case, the content to be added to the offer must be considered carefully. We’ve observed that a high percentage of slow-start mailings where the phone calls aren’t coming in as soon...

Did you realize that each time your staff doesn't answer and return a missed call, it costs you $200? By and large, you may miss around 35% of the calls that your postcard marketing efforts may produce. These missed calls from patients, return or potential, are because of a couple...

The first step to any successful marketing campaign is identifying who it is that you want to target. Now more than ever, Facebook is capable of helping you reach them quickly and effectively. Whether your campaign focuses on brand awareness, capturing leads, promoting an event, or boosting a regular post,...

It’s common knowledge that your online presence, whether that be social media, online reviews, or website, is more than likely the first chance you’ll get to make an impression on your potential patients. People searching for a dentist in your area will likely browse these various locations to see who...

Instagram is unlike any other social media platform because it focuses almost entirely on visual content. With options for photos, videos, and even stories now, it’s no wonder it’s become the second most popular social media platform. This increase in popularity has made Instagram an important tool for social media marketing....

Dental practices have relied on word of mouth for decades as their most excellent referral source. Over the past few years, a sharp change has occurred with the advent of social media and online review platforms (e.g., Google, Yelp, Healthgrades) If your dental practice is passive regarding online reviews, you’re not...

With more than a billion users spanning all age groups and walks of life, Facebook has become deeply ingrained in our culture. This powerful and inexpensive tool can help grow your practice, but it's essential to use it wisely for great results and to avoid drawing negative attention. Stick with...

When appropriately used, Snapchat can be an effective social media marketing tool. These Snapchats do’s and don’ts will help your dental practice find success. Each day, over 100 million people are active on Snapchat. With over 10 billion Snapchat video views being shared every day, Snapchat has the potential to be...

Take a quick trip through history with this fascinating overview of how dental marketing originated and its drastic evolution over the past century. Ancient Writings About Dentistry The first known text mentioning dentistry was written in 5000 BC by the Sumerians of Babylonia and simply states “tooth worms” as a cause of...

By following these top blogs, you’ll stay up-to-speed on industry happenings and learn current, valuable information from the brightest minds in the field. The dentistry industry is booming. With The U.S. News and World Report listing Orthodontist and Dentist as the #1 and #2 professions in 2016 and the U.S. Bureau of...

When it comes to marketing for your dental practice, if you’re not utilizing social media, you’re missing out on a huge amount of recognition from potential clients. It can difficult to know which social media sites to utilize, though. While everyone has their own preferences and style, there are some...

Every community has influential members who boast a large social footprint. Many dental practices find it helpful to engage with these influencers, network together with them in a mutually beneficial way, and encourage them to help in promoting the practice. While dentists oftentimes overlook this indirect marketing method, it is wildly...

Your patients are the lifeline of your practice – without them, you won’t succeed. Therefore, their happiness and satisfaction should be your highest goal. After all, when a patient is satisfied with the services they’ve received, they’ll tell their family and friends who, in turn, will want to know more...

Over 80% of consumers head to an internet search when they look for a service nearby. Will the potential patients in your neighborhood find your dental practice if they head online, or will they head to your competitor’s practice? Citations can substantially boost your search engine rankings, making you more likely...

Are you successfully reaching your dental practice audience through Facebook? Chances are, your posts aren’t reaching as many people as they used to. Many business owners are scratching their heads about how to retrieve the reach they once had. Because of recent updates to Facebook, the usual posts on your page...

Even though SEO is only three letters, many business owners consider it to be a 4-letter word. And it’s no wonder! SEO can be uber complicated but is completely necessary to your practice’s success. If you want to bring in traffic to your website, you have to make your site...

It’s one of the longest standing debates in the dental industry:  is it unprofessional to sell dentistry? Traditional schools of thought in the industry tend to cast a negative light on selling dental services, similar to the reputation that used car salesman always get for convincing customers to purchase something that...

As a dentist, you likely already know how important it is for your practice to have an active Facebook profile. It provides a place for you to connect with patients and for prospective patients to learn more about your practice in a more casual way than your website. But there’s...

In the corporate world, office culture is an important element of a successful business. This is especially the case for modern startup businesses that want to attract and retain a certain type of employee. While office culture gets a lot of attention in the corporate world, oftentimes in the dental...

This is a question that every dentist probably asks either themselves or a professional at several points throughout their career. Every practice is different, with different levels of profitability, patient demographics, and more. While there’s no specific right or wrong answer to this question in terms of dollar figures, there...

You’ve heard the common saying, “A picture is worth a thousand words.” But if that’s the case, then what is a video worth? Amongst all of your other online marketing strategies for your dental office, a marketing video can prove to be one of the most valuable. A Virtual Office Visit...

How many people who visit your dental website for the first time actually call your office to make an appointment? Having a website that ranks well in search engines and gets a decent amount of visitors every month is great, but if you’re not seeing results from those visits in...

The word "free" is undoubtedly one of the most persuasive in the English language. When it comes to marketing or advertising, promoting anything free is sure to get the attention of your audience. Everyone loves free! Free means no risk and an automatic win for them. Studies show that far...

Google has once again changed the format of its local search results, and there are some important factors you'll want to know about as you continue to market your dental practice to a local online audience. For the past few years, Google displayed local results in what was referred to as...

There are a lot of factors that go into making dental marketing successful for your practice. Not only do you have to decide what type of audience to market to, but you also have to decide which tactics to use and how those tactics appear to your audience. With a...

“Oh, I just love my dentist!” Wouldn’t it be great if all of your patients had the same reaction when the topic of dental offices comes up in their casual conversations? Word-of-mouth marketing is one of the best ways to gain new patients—those who are referred by friends, family, or...

For the past several years blogging has been a hot topic in dental marketing. In the online marketing realm, blogging sits in the same category as social media activity in helping establish and build your online presence. Every dental practice takes a different approach to blogging. Maybe your practice still...

While every dental practice has a name, not every practice has a logo. Even then, however, there are a lot of dental logos that leave a lot to be desired. When it comes down to it, logos are an essential element of your dental marketing mix. They can help show...

We’ve recently written about dental marketing for seniors and college students, but if families happen to be the main focus for your dental practice, this post is for you. Here are a few suggestions for making your marketing efforts towards families more effective: Know What Your Decision Makers Are Looking For When...

As you market your dental practice to bring new patients through your doors, there’s a good chance that most of them will look you up online before they decide to call to make an appointment. And while having an up-to-date, appealing, and informative website is essential, in today’s internet culture,...

Did you know that about 1 in 10 Americans are legitimately scared of the dentist? Studies show that approximately 5%-10% of U.S. adults have dental phobia so severe that they avoid receiving dental care at all costs. And for every adult who has fear or anxiety about dental treatment, there...

In the dental industry, first impressions are everything. In fact, good first impressions are a big factor in getting new patients coming through your door. And while direct mail postcards are a great way to make those first impressions with potential patients on paper, there’s a good chance that before...

Your website is an important marketing tool for your business. These days, many people select their doctors, dentists, and other professionals online. If your website isn't generating the business you anticipated, follow these three simple steps to help increase your conversions. 1. Add a Testimonial Page Today, many people are losing the...

By using social media, you can easily drive more business to your dentist office. Many reputable dental clinics use Facebook and Twitter for educational purposes, announcements, appointments, contests, and case studies. 1. Educate Patients If you post relevant information on your social media pages, you could educate potential and past clients while...

No matter what kind of business you run, the quality of your marketing materials is just as important as the quality of the services you provide. After all, if your marketing materials present an unprofessional image of your business, clients will not be inclined to purchase your services. Presenting a...

According to the United States Postal Service, postcards are the most likely to be read out of all the marketing materials available, so what makes these pint-sized paper products so effective? While many factors play a part in their success, here are a few key reasons why direct-mail postcards are...

The sense of responsibility and care you feel for each patient should also be shared with your staff. While a patient’s experience is mostly based on your abilities, your staffs experience, and success is often based on their own ability to meet goals and fulfill their duties. Your dental assistants,...

Every practice, including yours, has a unique and personable story. Whether your dental practice was started by your grandfather and has been around for three generations, or is an underdog story, fueled by your peculiar passion for a specific aspect of dental work, these stories matter, and can be told...

  Your dental practice realistically could be a perfect fit for every person needing dental services, but even in a highly needed service-based business all customers don’t see it that way. Fitting the needs of a wide array of customers is one of the many business challenges you face daily, not...

Our overall dental marketing process includes demographic mailing lists, call scoring, reporting, staff coaching, and other marketing benefits, in addition to individual and unique designs. Postcard design is a key process of your overall direct mailer success. With millions of mailers in our design history we know what it takes...

As summer comes to a close, it’s easy to begin to see to-do lists grow with back-to-school items to be checked off. A demographic often forgotten is college-aged students, 18 to 25 years old. This demographic of collage students presents a unique set of opportunities and challenges to your practice....

Back to school also marks the start of many sport seasons. Joining a sports team is a great way for kids to stay active, learn about teamwork, and have some fun. As parents are preparing their kids to participate in sports this school year, they could use a few reminders...

At DentalMarketing.net, we treat our team like family. Recently, we had the opportunity to come together as a company to help two of our employees during a natural disaster. Two of our best IT professionals, Niraj Aryal and Chiran Subedi, were impacted by the earthquake in Nepal. Both are natives...

As your first cycle of mailing comes to a close, you should begin to see a return on your investment. You now know what it feels like to control the variables of your marketing efforts. Seeing your ROI grow, you can now plan to reinvest into your practice. This can...

Every business has the moment of realization that the quote “If you build it, they will come” is definitely not reality—especially in terms of gaining and retaining new dental clients. Having and running a dental practice is not enough in today’s competitive dental market.  You must see yourself both as...

While most dental practices focus their marketing practice to younger adults and families, few are targeting senior and elderly adults. However, if your practice is located in an area with a large senior adult demographic, marketing directly to these older adults could be quite successful. Here are a few things...

Whether your dental practice is interested in social media, direct mail, or online marketing strategies, it’s crucial to have a strong branding message across all platforms. Here are a few branding principles to consider as you're developing your dental practice’s marketing plan. An example of integrating logos and messages into promotional...

The life cycle of a practice can be categorized into one of the following phases: establishment, growth, maturity, and post maturity. Post maturity can then be broken down to renewal, steady state, or decline. While many of you know the exact life cycle phase of your business, do you know...

Like most successful business ventures and decisions, you need to be artistic, creative, and adaptable. On the other hand, business requires exacts, calculation, and of course finances. Award-winning marketer, blogger, and author, Seth Godin, is known for his idea that everyone is an “artist.” While we all vary in skill level,...

While bringing in new patients is at times the primary focus of your marketing efforts and resources, it is not the end of the road. Maintaining and fostering existing patient loyalty may save you time and even money. Find time to reflect on what you have done and can do...

Did you know that each time your staff doesn't call someone back, it costs you $200? On average, you miss about 35% of the calls that postcard campaigns generate. These missed calls from clients, return or potential, are due to a few controllable factors: they are missed before you open, when...

Mailing lists may seem outdated and simple in our age of technology, but with DentalMarketing.net’s proprietary software,  “low-tech” postcards can have high-impact ROI. While the correlation between the number of mailings and number of new clients should be taken into consideration, quality and efficiency should be the top priority for...

You've designed a killer postcard, found the perfect target demographic, and your mailing just reached homes. Now what? Ideally, your phones will be ringing off the hook and you’ll be flooded with new patients. But there’s a step in between—converting your phone leads into new patients. Here are some tips for...

We all hate losing money, especially when it's something as a simple phone call that could turn into thousands of dollars worth of revenue. While other businesses let their phone ring after closing time, you shouldn't. According to our statistics, 37% of phone calls occur after normal business hours. Those missed...

Wanted to share some of our call analytics data in regards to the importance of answering the dang phone when potential new patients call! 🙂 If you're going to spend your hard earned money on any marketing, make sure to have accountability in place at your front desk, so that...

Sounds like some bogus diet-pill advertisement, right? Wrong. One thing’s for sure, our promises are anything but bogus. We know that it is difficult to know which new patient marketing campaign is going to work best for you, but we guarantee that when it comes to 123 Postcards, there is...

If you are trying with all your might to get a new dental patient, STOP! 123 Postcards can make bringing in that new dental patient easier than you ever could have imagined. We are able to guarantee dental practices great success and a substantial return on investment—far greater than any other...

At least, it can be this challenging if you are working with anyone other than the team at 123 Postcards. We are here to tell you that we can genuinely promise you that 123 postcards offers the cheapest, most effective and completely painless methods for marketing in orthodontics. We don’t mean to...

Marketing dental practices can be tough because the dental market is saturated in many cities. You therefore need a campaign for marketing dental services that will defeat your competition. 123 postcards is the only company that can guarantee you will have a huge impact when it comes to marketing dental practices....

One of the biggest questions a dental practice will ask is, “How to market dental practice?” The truth is, dental marketing is not something just anyone is able to do. Our competitors are proof of that. For starters most direct mail companies think the best way how to market dental...

It’s true, 123 Postcards provides dentistry marketing techniques that blow our competition out of the water and brings your dental practice a lot of success and a substantial return on investment. The dentistry marketing tactics we offer are no secret. What it boils down to is that we pay close...

What makes our dental postcard designs and services so memorable that you would never want to partner with anyone but 123 Postcards? For starters, we have an outstanding design team that creates customers’ postcards utilizing the most successful elements of design. To see some of our work, take a look...

Boy do we have a dental marketing idea for you: Teaming up with 123 Postcards. We can absolutely guarantee that this dental marketing idea will be the best you ever have when it comes to advertising your practice and getting new patients. Not only would it be the cheapest dental...

. . . and turn your dental practice into the shooting star you’ve always wanted it to be. Perhaps you fear you won’t be able to afford dental marketing that has this kind of power? Do you think that if you want to transform from your practice from a lone star...

Dental Branding is something 123 Postcards knows a thing or two (hundred) about. This is because we are so much more than your typical direct mail company. We have a success rate that is unheard of in the dental world: 99.1%! What’s more, 95.7% of our clients make a 200%...

123 Postcards offers dental practices the very best dental marketing materials out there—guaranteed! And no, we don’t just offer standard direct mail services. We provide an entire dental marketing solution with a 200-400% return on investment! As far as dental marketing materials are concerned, you can either customize one of our...